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Marketing in the metaverse : m...
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Consumer behaviour
43
Konsumentenverhalten
41
Brand image
21
Markenimage
21
Brand management
20
Markenführung
20
Luxury goods
14
Luxusgüter
14
Brand
12
Markenartikel
12
Beziehungsmarketing
6
Relationship marketing
6
Australia
5
Designation of origin
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5
Luxury brands
4
Advertising
3
Advertising effects
3
Australien
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3
Brand attachment
3
Consumer ethnocentrism
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Country of origin
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Emotion
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scale development
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Attitudes towards e-deals
2
Australian brands
2
Bibliometrics
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Country-of-origin
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Cheah, Isaac
50
Phau, Ian
43
Shimul, Anwar Sadat
42
Lwin, Michael
6
Sung, Billy
6
Teah, Min
5
Aiello, Gaetano
4
Liang, Johan
4
Barber, Matthew
3
Dix, Steve
3
Jamieson, Kyle
3
Sun, Yang
3
Zainol, Zahirah
3
Abedin, Mohammad Ishmam
2
Butcher, Luke
2
Chong, Calvin
2
Ding, Wenmei
2
Faroque, Anisur Rahman
2
Lee, Sean
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Marketing intelligence & planning
7
Asia Pacific Journal of Marketing and Logistics
6
Journal of promotion management : JPM
5
Asia Pacific journal of marketing and logistics
4
Marketing Intelligence & Planning
4
Country of origin effect : looking back and moving forward
3
Journal of retailing and consumer services
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Psychology & Marketing
2
Psychology & marketing
2
The journal of brand management : an international journal
2
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Wine Business Research
1
International journal of bank marketing
1
International journal of consumer studies
1
Journal of Consumer Marketing
1
Journal of Fashion Marketing and Management
1
Journal of Islamic Marketing
1
Journal of Islamic marketing
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of macromarketing
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Luxury marketing, sustainability and technology : the future of luxury management
1
Shimul, A. S., Cheah, I., & Lou, A. J. (2021). Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing. Appetite, 105428
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The marketing review
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
58
Other ZBW resources
17
BASE
1
OLC EcoSci
1
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Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
2
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
3
Investigating female shoppers' attitude and purchase intention toward green cosmetics in South Africa
Shimul, Anwar Sadat
;
Cheah, Isaac
;
Khan, Basheera Bibi
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012821771
Saved in:
4
Guest editorial: luxury branding : strategy, innovation and sustainability
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Parker, Jeffrey
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 275-276
Persistent link: https://www.econbiz.de/10012668452
Saved in:
5
Consumer ethnocentrism, market mavenism and social network analysis
Cheah, Isaac
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10011954285
Saved in:
6
Consumers' preference for eco-friendly packaged products : pride vs guilt appeal
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10014253346
Saved in:
7
The present and future of the luxury-sustainability paradox
Teah, Kevin
;
Cheah, Isaac
;
Shimul, Anwar Sadat
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 135-149)
.
2023
Persistent link: https://www.econbiz.de/10014484482
Saved in:
8
Corporate industrial brand equity and firm creditworthiness : the role of climate change commercial risks and opportunities recognition
Rahman, Mahabubur
;
Shimul, Anwar Sadat
;
Cheah, Isaac
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 327-338
Persistent link: https://www.econbiz.de/10014455087
Saved in:
9
Motivations of playing digital games : a review and research agenda
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 937-950
Persistent link: https://www.econbiz.de/10013186887
Saved in:
10
Does brand attachment protect consumer-brand relationships after brand misconduct in retail banking?
Shimul, Anwar Sadat
;
Faroque, Anisur Rahman
;
Cheah, Isaac
- In:
International journal of bank marketing
42
(
2024
)
2
,
pp. 183-204
Persistent link: https://www.econbiz.de/10014521071
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