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Do consumers of FMCGs seek brands with congruent personalities?
Garsvaite, Kotryna; Caruana, Albert - In: The journal of brand management : an international journal 21 (2014) 6, pp. 485-494
Persistent link: https://www.econbiz.de/10010423869
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Exploring brand attachment, its determinats and outcomes
Japutra, Arnold; Ekinici, Yuksel; Simkin, Lyndon - In: Journal of strategic marketing 22 (2014) 7, pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
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The branded self as paradox : polysemic readings of employee-brand identification
Smith, Sandra; Buchanan-Oliver, Margo - In: Branded lives : the production and consumption of …, (pp. 57-74). 2011
Persistent link: https://www.econbiz.de/10009384363
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Consumers' use of brands to reflect their actual and ideal selves on Facebook
Hollenbeck, Candice R.; Kaikati, Andrew M. - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 395-405
Persistent link: https://www.econbiz.de/10009684892
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Botschafter der Markenidentität : eine ganzheitliche Betrachtung und Analyse
Hohenstein, Nicole - 2008
Persistent link: https://www.econbiz.de/10003660797
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Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
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Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
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Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
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Symbolic brands and authenticity of identity performance
Elliott, Richard; Davies, Andrea - In: Brand culture, (pp. 155-170). 2005
Persistent link: https://www.econbiz.de/10003239380
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Beyond brand narcissism
Mitchell, Alan - In: Beyond branding : [how the new values of transparency …, (pp. 36-55). 2003
Persistent link: https://www.econbiz.de/10001830138