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Direct to Consumer Advertising and Prescription Choice

Iizuka, Toshiaki; Jin, Ginger Zhe - 2005

This paper examines the effects of direct-to-consumer advertising (DTCA) of prescription drugs on doctor choice of drug … DTCA expenditure incurred in this class. In contrast, directed-to-physician advertising (i.e., detailing and medical … journal advertising) has positive, significant, and long-lasting effects on the prescription choice of allergy drugs. These …

Persistent link: https://www.econbiz.de/10014065758

"Give me happiness" or "Take away my pain" : explaining consumer responses to prescription drug advertising

Sumpradit, Nithima; Bagozzi, Richard P.; Ascione, Frank J. - In: Cogent business & management 2 (2015), pp. 1-27

We examine how consumers react to direct-to-consumer advertising (DTCA) by investigating the role of goal compatibility …

Persistent link: https://www.econbiz.de/10012036751

Informational shocks, off-label prescribing, and the effects of physician detailing

Shapiro, Bradley T. - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5825-5945

Persistent link: https://www.econbiz.de/10011964678

How do restrictions on advertising affect consumer search?

Chiou, Lesley; Tucker, Catherine - In: Management science : journal of the Institute for … 68 (2022) 2, pp. 866-882

Persistent link: https://www.econbiz.de/10012877293

Payments, promotion, and the purple pill

Ridley, David B. - In: Health economics 24 (2015) 1, pp. 86-103

Persistent link: https://www.econbiz.de/10011316672

Modelling the effects of promotion expenditures on sales of pharmaceuticals

Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399

Persistent link: https://www.econbiz.de/10010345405

Look, puppies! : a visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising

King, Jesse; Koppenhafer, Leslie; Madrigal, Robert - In: Journal of public policy & marketing 40 (2021) 1, pp. 45-61

Persistent link: https://www.econbiz.de/10012534332

The effects of publicity on demand : the case of anti-cholesterol drugs

Ching, Andrew; Clark, Robert; Horstmann, Ignatius J.; … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 158-181

Persistent link: https://www.econbiz.de/10011437782

The pharmaceutical market in the people's Republic of China in transition : current situation and development trends

Chou, Yu-Wen - 2008

Persistent link: https://www.econbiz.de/10003756813

Demographic change and pharmaceuticals' stock returns

Ammann, Manuel; Berchtold, Rachel; Seiz, Ralf - 2009

Persistent link: https://www.econbiz.de/10003906389