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Healthy food behavior and celebrity endorsement for healthy food brands : a study of Indian housewives
Dutta, Kirti; Singh, Swati - In: The IUP journal of brand management : IJBRM 10 (2013) 3, pp. 33-46
Persistent link: https://www.econbiz.de/10010203627
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Factors affecting consumers' purchase behaviour for health and wellness food products in an emerging market
Ali, Tabassum; Alam, Aftab; Ali, Jabir - In: Global business review 22 (2021) 1, pp. 151-168
Persistent link: https://www.econbiz.de/10012483231
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Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun - In: Health marketing quarterly 32 (2015) 1, pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
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Inhibitions and implications associated with celebrity participation in health-related social marketing : an exploratory research focused on HIV prevention in Portugal
Casais, Beatriz; Proença, João F. - In: Health marketing quarterly 29 (2012) 3, pp. 206-222
Persistent link: https://www.econbiz.de/10009657683
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The impact of endorsement on a sport-based social marketing campaign
Behnoosh, Shima; Pearson, Michael N.; Dickson, Geoff - In: International journal of sport management and marketing … 18 (2018) 6, pp. 478-500
Persistent link: https://www.econbiz.de/10011989740
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Should she hold it or should she eat it? The efficient pose of testimonials to improve perceptions of tastiness of food products
Manouras, Martina; Gierl, Heribert - In: Challenges in an age of dis-engagement, (pp. 269-282). 2017
Persistent link: https://www.econbiz.de/10011692499
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Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek; Sahay, Arvind - In: International journal of Indian culture and business … 13 (2016) 3, pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
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Cutting through the clutter : mascots in Indian marketing
Bharucha, Jehangir - In: International journal of economics and business research 16 (2018) 4, pp. 534-545
Persistent link: https://www.econbiz.de/10011990745
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Persuadability of celebrity brand endorsements : socio-economic and cultural perspective
Menezes, Kim Anne; Bhaskaran, Suku; Yadav, Itika - In: International journal of business and globalisation : IJBG 23 (2019) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10012135625
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Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector
Chaddha, Priyanka; Agarwal, Bhawna - In: Asian African journal of economics and econometrics 19 (2019) 2, pp. 217-229
Persistent link: https://www.econbiz.de/10012427533