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The organic view of the brand : a brand value co-creation model
Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
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The organic view of the brand : a brand value co-creation model
Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: Advances in corporate branding, (pp. 148-174). 2017
Persistent link: https://www.econbiz.de/10011585002
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The organic view of the brand: A brand value co-creation model
Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: The journal of brand management : an international journal 20 (2013) 8, pp. 670-688
Persistent link: https://www.econbiz.de/10010175318
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Building brands together : emergence and outcomes of co-creation
Ind, Nicholas; Iglesias, Oriol; Schultz, Majken - In: California management review 55 (2012/13) 3, pp. 5-26
Persistent link: https://www.econbiz.de/10009771569
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Brand desire : how to create consumer involvement and inspiration
Ind, Nicholas; Iglesias, Oriol - 2016
Persistent link: https://www.econbiz.de/10011536767
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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How to be a brand with a conscience
Iglesias, Oriol; Ind, Nicholas - In: Brands with a conscience : how to build a successful …, (pp. 203-211). 2016
Persistent link: https://www.econbiz.de/10011572255
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History matters : the role of history in corporate brand strategy
Iglesias, Oriol; Ind, Nicholas; Schultz, Majken - In: Business horizons 63 (2020) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas; Iglesias, Oriol; Markovic, Stefan - In: The journal of brand management : an international journal 24 (2017) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10011753346