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The gamification of branded content : a meta-analysis of advergame effects
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Eisend, … - In: Journal of advertising 50 (2021) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10012584575
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Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Smit, … - In: Journal of business research : JBR 122 (2021), pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
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Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van; Rozendaal, Esther; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
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Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
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Brand placement prominence: good for memory! : bad for attitudes?
Reijmersdal, Eva A. van - In: Journal of advertising research 49 (2009) 2, pp. 151-153
Persistent link: https://www.econbiz.de/10003860460
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What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van - In: Cutting edge international research, (pp. 363-376). 2010
Persistent link: https://www.econbiz.de/10003985217
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Today's practice of brand placement and the industry behind it
Smit, Edith; Reijmersdal, Eva A. van; Neijens, Peter - In: International journal of advertising : the quarterly … 28 (2009) 5, pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
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How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van; Smit, Edith; Neijens, Peter - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
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Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van; Neijens, Peter C.; Smit, Edith G. - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
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A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van; Neijens, Peter; Smit, Edith G. - In: Journal of advertising research 49 (2009) 4, pp. 429-449
Persistent link: https://www.econbiz.de/10003923954