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Marketing in der öffentlichen Verwaltung

Reichmann, Steffen - In: Marketing in Forschung und Praxis : [Jubiläumsausgabe …, (pp. 1055-1064). 2013

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An Insider's Guide to Place Branding : Shaping the Identity and Reputation of Cities, Regions and Countries

Kaefer, Florian - 2021 - 1st ed. 2021.

Introduction to an Insider's Guide to Place Branding -- Place Branding Essentials: Understanding Place Branding -- Keys for Place Branding Success -- How Place Branding Can Contribute to a Better World -- Place Branding: The Future -- Interviews With Experts: Adam Mikolajczyk on Meaningful City...

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Identity of place in the branding of small and medium-sized communes

Dudek-Mańkowska, Sylwia - In: Olsztyn economic journal 14 (2019) 1, pp. 87-100

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Benefits and barriers to cooperation in the process of building a place's brand : perspective of tourist region stakeholders in Poland

Kiryluk, Halina; Glińska, Ewa; Barkun, Yauheniya - In: Oeconomia Copernicana 11 (2020) 2, pp. 289-307

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Augmenting the urban place brand : on the relationship between markets and town and city centres

Alexander, Andrew; Teller, Christoph; Wood, Steve - In: Journal of business research : JBR 116 (2020), pp. 642-654

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Branding destinations : symbolic and narrative representations and co-branding

Rowley, Jennifer; Hanna, Sonya - In: The journal of asset management 27 (2020) 3, pp. 328-338

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Demand- and supply-side perspectives of city branding : a qualitative investigation

Hultman, Magnus; Yeboah-Banin, Abena A.; Formaniuk, Liam - In: Journal of business research : JBR 69 (2016) 11, pp. 5153-5157

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Place brand management : strategic marketing of cities, regions and nations

Melewar, T. C. (ed.); Dennis, Charles (ed.); … - 2016

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A framework of place branding, place image, and place reputation : antecedents and moderators

Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264

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Place branding as Bandung City's competitive advantage

Tresna, Pratami Wulan; Chan, Arianis; Alexandri, … - In: International journal of economic policy in emerging … 12 (2019) 2, pp. 182-189

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