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Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
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The market oriented university : transforming higher education
Davis, John - 2016
1. Towards a market oriented university -- 2. Competition and rankings -- 3. Delivering student satisfaction -- 4. Disrupting higher education -- 5. From marketing to market orientation -- 6. Developing and maintaining a market-oriented university -- 7. Understanding the market -- 8. Developing...
Persistent link: https://www.econbiz.de/10012419805
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Applying marketing mix constructs in higher education : the case of an MBA program in the UAE
Meraj, Mohammad A.; Fernandes, Cedwyn J.; Ross, Kieran J. - In: International journal of business and globalisation : IJBG 16 (2016) 2, pp. 149-170
Persistent link: https://www.econbiz.de/10011616708
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Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.; El Refae, Ghaleb A. - In: Journal of marketing for higher education 32 (2022) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
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The role of perceived market orientation in the higher education sector
Casidy, Riza - In: Australasian marketing journal 22 (2014) 2, pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
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Positioning for international market segments in higher education : evidence from Saudi Arabia
Qandile, Yasine A.; Oganesyants, Natalia - In: Business education & accreditation : BEA 6 (2014) 2, pp. 61-69
Persistent link: https://www.econbiz.de/10010360327
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Segmenting university graduates on the basis of perceived value, image and identification
Jiménez-Castillo, David; Sánchez-Fernández, Raquel; … - In: International review on public and non-profit marketing 10 (2013) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10010193209
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Getting out of the rankings game : a better way to evaluate higher education institutions for best fit
Poole, Sonja Martin; Levin, Michael A.; Elam, Kate - In: Journal of marketing for higher education 28 (2018) 1, pp. 12-31
Persistent link: https://www.econbiz.de/10011886216