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Achieving consumer trust on Twitter via CSR communication
Kollat, Jana; Farache, Francisca - In: The journal of consumer marketing 34 (2017) 6, pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
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Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
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Broadcasting, reacting, engaging - three strategies for CSR communication in Twitter
Etter, Michael - In: Journal of communication management : an international … 18 (2014) 4, pp. 322-342
Persistent link: https://www.econbiz.de/10010460099
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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011448050
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Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages
Amabile, Sara; Conte, Francesca; Vollero, Agostino; … - In: Italian journal of marketing : ITJM 2022 (2022) 3, pp. 341-369
Persistent link: https://www.econbiz.de/10013461644
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Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria; Moretti, Andrea - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
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Do consumers care about CSR activities of their favorite restaurant brands? : evidence from engagement on social networks
Kim, Min-Seong; Stepchenkova, Svetlana - In: Journal of hospitality marketing & management 30 (2021) 3, pp. 305-325
Persistent link: https://www.econbiz.de/10012513774
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Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Sung, Kyongsik; Tao, Chen-Wei; Slevitch, Lisa - In: International journal of hospitality management 85 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241336
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The competitiveness of CSR communication strategy in social media
Jamali, Reza; Moshabaki, Asghar; Kordnaeij, Asadollah - In: International journal of business information systems : … 21 (2016) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011520245
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CSR communications strategies through social media and influence on e-reputation : an exploratory study
Dutot, Vincent; Galvez, Eva Lacalle; Versailles, David W. - In: Management decision : MD 54 (2016) 2, pp. 363-389
Persistent link: https://www.econbiz.de/10011459607