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Augmented reality in online retailing : a systematic review and research agenda

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Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector

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The role of augmented reality in redefining e-tailing : a review and research agenda

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Augmented reality in retail : a systematic review of research foci and future research agenda

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Shopping in virtual reality : a literature review and future agenda

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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

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Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings

Bonetti, Francesca; Pantano, Eleonora; Warnaby, Gary; … - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 260-284

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Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective

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Flatlined : combatting the death of retail stores

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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability

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