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Measuring consumer perception of overall brand equity drivers for m-payments
Sankaran, Raja; Chakraborty, Shibashish - In: International journal of bank marketing 41 (2023) 1, pp. 130-157
Persistent link: https://www.econbiz.de/10013532423
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Exploring the sources of consumer-based brand equity in the cryptocurrency market
Boukis, Achilleas - In: Review of marketing science 20 (2022) 1, pp. 233-255
Persistent link: https://www.econbiz.de/10013447859
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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The relationship between CSR and CBBE in sub-Saharan Africa : the moderating role of customer perceived value
Kodua, Prince; Blankson, Charles; Panda, Swati; Nguyen, Thuy - In: Journal of African business 23 (2022) 4, pp. 1088-1108
Persistent link: https://www.econbiz.de/10013417108
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Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny; Raciti, Maria; Lawley, Meredith - In: Services marketing quarterly 44 (2023) 1, pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
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Assessing the role of venturesomeness in a destination consumer-based brand equity model
Cruz-Milán, Oliver - In: Journal of hospitality and tourism insights 6 (2023) 1, pp. 324-343
Persistent link: https://www.econbiz.de/10013536115
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The effect of CBBE constructs on overall brand equity and purchase intention : a cross-sectional study of organised retail consumers in India
Diwan, Upasana; Gupta, S. L.; Chaturvedi, D. D. - In: International journal of business and globalisation : IJBG 31 (2022) 2, pp. 131-151
Persistent link: https://www.econbiz.de/10013475396
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Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
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Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de; Heldt, Rodrigo; … - In: Marketing intelligence & planning 41 (2023) 4, pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
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Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir; Özer, Leyla - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808