The study examines the relationship between brand image, brand reputation, brand goodwill, and sustainable firm … performance (FP). The purpose was to examine the psychological effect of brand image and brand reputation on sustainable FP of … logistics companies. Results of the study highlighted that brand image and brand reputation has significant psychological effect …

between brands and a model is developed, showing the influence of the latter on the identity and reputation of brands … corporate brand identity and reputation, in a higher consumer involvement context like higher education. Structural equation … influence brand identity and reputation. This suggests that managers must choose and promote brand relationships that gel with …