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Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry
Lin, Michael S.; Chung, Yeasun K. - In: Tourism economics : the business and finance of tourism … 25 (2019) 4, pp. 639-658
Persistent link: https://www.econbiz.de/10012182096
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CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi; Cho, Eunjoo - In: Journal of fashion marketing and management 26 (2022) 3, pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
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Restaurant chain's corporate social responsibility messages on social networking sites : the role of social distance
Sung, Kyongsik; Tao, Chen-Wei; Slevitch, Lisa - In: International journal of hospitality management 85 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241336
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Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik; Lee, Seoki - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
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Customer-based cold chain equity : the application of customer-based brand equity on the food cold chain
Viput Ongsakul; Piya Ngamcharoenmongkol; Warat Kaewpijit; … - In: Journal for global business advancement : JGBA 12 (2019) 5, pp. 648-669
Persistent link: https://www.econbiz.de/10012392279
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Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes
Roozbahani, Elaheh; Salehzadeh, Reza; Mirmehdi, Seyed Mehdi - In: International journal of business governance and ethics … 16 (2022) 2, pp. 158-175
Persistent link: https://www.econbiz.de/10013198346
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran; Fatma, Mobin - In: International journal of business excellence 17 (2019) 4, pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
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Corporate hypocrisy and social responsibility : a comparative study of brand crises effect on consumer's attitude toward brands
Santos, Ana Luísa; Casais, Beatriz - In: World review of entrepreneurship, management and … 15 (2019) 1/2, pp. 110-131
Persistent link: https://www.econbiz.de/10012027573
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The role of business ethics and corporate social responsibility on brand attitude among consumers in Pakistan
Us Saba, Noor; Shah, Syed Afzal Moshadi; Hafeez, Shakir; … - In: Middle East journal of management : MEJM 9 (2022) 5, pp. 524-554
Persistent link: https://www.econbiz.de/10013477780
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Applying consumer-based brand equity in private universities branding : an empirical study
Ali, AlaaEldin Abbass; Bazzi, Ayman Mahmoud - In: International journal of business innovation and … 32 (2023) 4, pp. 497-524
Persistent link: https://www.econbiz.de/10014442286