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Engagement with chatbots versus augmented reality interactive technology in e-commerce

Moriuchi, Emi; Landers, V. Myles; Colton, Deborah; … - In: Journal of strategic marketing 29 (2021) 5, pp. 375-389

Persistent link: https://www.econbiz.de/10012588436

Augmented reality and the customer journey : an exploratory study

Romano, Beatrice; Sands, Sean; Pallant, Jason I. - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 354-363

Persistent link: https://www.econbiz.de/10012668466

Virtual and augmented reality : advancing research in consumer marketing

Wedel, Michel; Bigné Alcañiz, J. Enrique; Zhang, Jie - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 443-465

Persistent link: https://www.econbiz.de/10012494688

Virtual reality through the customer journey : framework and propositions

Hollebeek, Linda D.; Clark, Moira K.; Andreassen, Tor W.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012268819

Engaged, but with what? : objects of engagement in technology-aided B2B customer interactions

Pöyry, Essi; Parvinen, Petri; Mattila, Osmo; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 334-360

Persistent link: https://www.econbiz.de/10012249033

Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective

Rather, Raouf Ahmad; Hollebeek, Linda D.; Loureiro, … - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 606-624

Persistent link: https://www.econbiz.de/10014582360

Embodiment, immersion, and enjoyment in virtual reality marketing experiences

Leveau, Pierre-Henry; Camus, Sandra - In: Psychology & marketing 40 (2023) 7, pp. 1329-1343

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Human-centered approaches in Industry 5.0 : human-machine interaction, virtual reality training, and customer sentiment analysis

Hassan, Ahdi (ed.); Dutta, Pushan Kumar (ed.); … - 2024

"This book aims to accomplish several objectives. Firstly, it provides readers with an in-depth understanding of the latest technologies driving digital manufacturing and smart factories globally. Secondly, it explores how these technologies can be leveraged to enhance efficiency, productivity,...

Persistent link: https://www.econbiz.de/10014518724

The role of anthropomorphism and racial homophily of virtual influencers in encouraging low- versus high-cost pro-environmental behaviors

Wan, Calvin; Lee, Daisy; Ng, Peggy M. L. - In: Psychology & marketing 41 (2024) 8, pp. 1833-1853

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The power of consequential product sounds

Ringler, Christine; Sirianni, Nancy J.; Christenson, Brett - In: Journal of retailing 97 (2021) 2, pp. 288-300

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