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Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman; Davis, Leon - In: Journal of retailing and consumer services 76 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
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From virtual to reality : the power of augmented reality in triggering impulsive purchases
Hsu, Wen-Chin; Lee, Mu-Heng; Zheng, Kai-Wen - In: Journal of retailing and consumer services 76 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014460844
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Customer inspiration in the augmented reality online shopping context : antecedents and consequences
Kasamani, Tamara; Abass, Alaa; Mostapha, Nahale - In: Middle East journal of management : MEJM 10 (2023) 5, pp. 551-573
Persistent link: https://www.econbiz.de/10014424528
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The effects of augmented reality shopping experiences : immersion, presence and satisfaction
Dieck, M. Claudia tom; Cranmer, Eleanor; Prim, … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 940-958
Persistent link: https://www.econbiz.de/10014428269
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Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex; Head, Milena; Biela, Cosima - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
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How augmented reality can improve e-commerce website quality through interactivity and vividness : the moderating role of need for touch
Kim, Seeun; Park, Hyejune; Kader, Mohammad Shahidul - In: Journal of fashion marketing and management 27 (2023) 5, pp. 760-783
Persistent link: https://www.econbiz.de/10014430513
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The role of emotions in augmented reality
Soon, Pei-Shan; Lim, Weng Marc; Gaur, Sanjaya Singh - In: Psychology & marketing 40 (2023) 11, pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
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When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander; Spann, Martin - In: Psychology & marketing 40 (2023) 11, pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
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Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon; McLean, Graeme J.; Krey, Nina; … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
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Retail consumers' behavioral intention to use augmented reality mobile apps in Pakistan
Saleem, Muhammad; Suzilawati Kamarudin; Shoaib, Haneen … - In: Journal of internet commerce 21 (2022) 4, pp. 497-525
Persistent link: https://www.econbiz.de/10013357228