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The impact of country of origin on brand equity : an analysis of the wine sector

Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81

The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on...

Persistent link: https://www.econbiz.de/10012510953

The performance effects of vertical and horizontal subsidiary knowledge outflows in multinational corporations

Crespo, Cátia Fernandes; Griffith, David A.; Lages, … - In: International business review : the official journal of … 23 (2014) 5, pp. 993-1007

Persistent link: https://www.econbiz.de/10010405497

The effects of subsidiary's leadership and entrepreneurship on international marketing knowledge transfer and new product development

Crespo, Cátia Fernandes; Crespo, Nuno Fernandes; … - In: International business review : the official journal of … 31 (2022) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10013206750

Improving subsidiaries' innovation through knowledge inflows from headquarters and peer subsidiaries

Crespo, Cátia Fernandes; Lages, Luis Filipe; Crespo, … - In: Journal of international management 26 (2020) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10012495477

Global innovation index : moving beyond the absolute value of ranking with a fuzzy-set analysis

Crespo, Nuno Fernandes; Crespo, Cátia Fernandes - In: Journal of business research : JBR 69 (2016) 11, pp. 5265-5271

Persistent link: https://www.econbiz.de/10011589758

The influence of corporate social responsibility associations on consumers' perceptions towards global brands

Crespo, Cátia Fernandes; Inacio, Nicole - In: Journal of strategic marketing 27 (2019) 8, pp. 679-695

Persistent link: https://www.econbiz.de/10012202787

Examining the role of perceived source credibility on social media influencer's ascribed opinion leadership

Crespo, Cátia Fernandes; Tille, Melanie - In: Journal of international consumer marketing 36 (2024) 3, pp. 208-223

Persistent link: https://www.econbiz.de/10014575032

The influence of storytelling on the consumer-brand relationship experience

Crespo, Cátia Fernandes; Ferreira, Alcina Gaspar; … - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10014250028

Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements

Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277

Persistent link: https://www.econbiz.de/10013369890

Responsible leadership during international assignments : a novel approach toward expatriation success

Marques, Tânia M. G.; Miska, Christof; Crespo, Cátia … - In: International journal of human resource management 34 (2023) 2, pp. 253-285

Persistent link: https://www.econbiz.de/10013550431