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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan; Feng, Yang - In: International journal of advertising : the review of … 42 (2023) 2, pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
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Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea; Petrova, Alisa; Malär, Lucia - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
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Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander; Huh, Jisu - In: International journal of advertising : the review of … 40 (2021) 1, pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
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Effects of recommendation neutrality and sponsorship disclosure on trust vs. distrust in online recommendation agents : moderating role of explanations for organic recommendations
Wang, Weiquan; Xu, Jingjun; Wang, May - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5198-5219
Persistent link: https://www.econbiz.de/10011947147
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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
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Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia - 2010
Persistent link: https://www.econbiz.de/10008823291
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The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah; Dolansky, Eric; Mantonakis, Antonia; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
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Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing
Tabari, Saloomeh (ed.); Ding, Qing Shan (ed.) - 2024
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural … intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit …, differentiation, and brand loyalty. In short, brands that are endorsed by a favourite celebrity and influencer become more credible …
Persistent link: https://www.econbiz.de/10015053252
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A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen; Ma, Wenjuan; Feng, Yang - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 278-305
Persistent link: https://www.econbiz.de/10012423613