Narrow search
Showing 1 - 10 of 130,645
Cover Image
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Cover Image
Developing user loyalty for social networking sites : a relational perspective
Gu, Rui; Oh, Lih-Bin; Wang, KanLiang - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011452162
Cover Image
Test of an integrative model of travel-related social media users' switching intentions
Kim, Taegoo; Karatepe, Osman M.; Lee, Gyehee - In: Service business 13 (2019) 2, pp. 339-361
Persistent link: https://www.econbiz.de/10012124325
Cover Image
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Cover Image
Remaining of current social network sites : an unconscious and conscious perspective
Huang, Hsin-Yi; Shih, Sheng-Pao - In: Journal of electronic commerce research : JECR 20 (2019) 2, pp. 118-140
Persistent link: https://www.econbiz.de/10012153951
Cover Image
Customer engagement and online reviews
Thakur, Rakhi - In: Journal of retailing and consumer services 41 (2018), pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
Cover Image
Does brand-consumer social sharing matter? : a relational framework of customer engagement to brand-hosted social media
Simon, Françoise; Tossan, Vesselina - In: Journal of business research : JBR 85 (2018), pp. 175-184
Persistent link: https://www.econbiz.de/10011815485
Cover Image
The effect of social networking sites’ activities on customers’ well-being
Lee, Seonjeong - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 7, pp. 1086-1105
Persistent link: https://www.econbiz.de/10011922301
Cover Image
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Cover Image
Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin; Minor, Michael - In: The journal of services marketing 27 (2013) 4, pp. 334-344
Persistent link: https://www.econbiz.de/10009788843