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Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea

Hwang, Syjung; Lee, Minyoung; Park, Eunil; Pobil, Angel … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012665885

The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers

Byun, Kyung-Ah; Duhan, Dale F.; Dass, Mayukh - In: Journal of business research : JBR 116 (2020), pp. 163-175

Persistent link: https://www.econbiz.de/10012257551

Virtual Shopping in The Metaverse : How Brand Engagement in Self-Concept Influence Brand Loyalty

Ismail, Ahmed Rageh - 2023

The purpose of this research is to explore the relationship between brand engagement in self-concept and brand loyalty in the virtual shopping in the metaverse. By examining the relationship between consumers' self-concept and their engagement with brands in the virtual shopping environment,...

Persistent link: https://www.econbiz.de/10014359987

Trade-in operations under retail competition : effects of brand loyalty

Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414

Persistent link: https://www.econbiz.de/10014340185

Does cross-channel consistency always create brand loyalty in omni-channel retailing?

Liu, Ting; Liu, Minghao - In: International journal of retail and distribution management 52 (2024) 1, pp. 125-145

Persistent link: https://www.econbiz.de/10014484231

Brand loyalty in the face of stockouts

Khan, Uzma; DePaoli, Alexander - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 44-74

Persistent link: https://www.econbiz.de/10015047047

Fostering consumer-brand relationships in social media environments : the role of parasocial interaction

Labrecque, Lauren I. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 134-148

Persistent link: https://www.econbiz.de/10010399424

Does social media matter? : investigating the effect of social media features on consumer attitudes

Arli, Denni - In: Journal of promotion management : JPM 23 (2017) 4, pp. 521-539

Persistent link: https://www.econbiz.de/10011799267

Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions

Lee, Seung Hyun; Deale, Cynthia S.; Lee, Jaeyong - In: Journal of revenue and pricing management 21 (2022) 6, pp. 657-667

Persistent link: https://www.econbiz.de/10013463859

Role of community trust in driving brand loyalty in large online B2B communities

Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272

Persistent link: https://www.econbiz.de/10014473031

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