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Shift in national brand and private label shares with households commencing online grocery shopping

Brüggemann, Philipp; Schultz, Carsten D. - In: Advances in National Brand and Private Label Marketing …, (pp. 119-129). 2023

Persistent link: https://www.econbiz.de/10014289847

Private label brands vs national brands : new battle fronts and future competition

Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13

. Currently, NBs continue with their higher pricing, to sustain their brand equity. On the other hand, grocery retailers continue … line expansion, newer pricing strategies, investments in both online and offline store formats, and strategic collaboration …

Persistent link: https://www.econbiz.de/10014529726

Dual branding by national brand manufacturers : drivers and outcomes

Ma, Yu; Ailawadi, Kusum L.; Martos-Partal, Mercedes; … - In: Journal of marketing 88 (2024) 3, pp. 69-87

Persistent link: https://www.econbiz.de/10014582918

Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior

Chintagunta, Pradeep K.; Bonfrer, André; Song, Inseong - In: Management Science 48 (2002) 10, pp. 1242-1267

's pricing behavior. In doing so, we are also able to test whether the observed data are consistent with some of the commonly … used assumptions regarding retailer pricing behavior. For the demand specification we use a random coefficients logit model … several forms of manufacturer-retailer interactions to identify retailer pricing behavior most consistent with the data. Our …

Persistent link: https://www.econbiz.de/10009208652

Research Note--Are Store-Brand Buyers Store Loyal? An Empirical Investigation

Hansen, Karsten; Singh, Vishal - In: Management Science 54 (2008) 10, pp. 1828-1834

This paper tests the notion of whether high preference for store brands leads to higher store loyalty. Our work differs from the earlier empirical evidence on this issue in how we define and measure the two key constructs: store-brand loyalty and store loyalty. To measure store-brand preference,...

Persistent link: https://www.econbiz.de/10009209087

PRIVATE LABELS: A MECHANISM FOR FULFILLING CONSUMER DEMAND FOR HEALTHY FOOD?

Weaver, Robert D.; Moon, Yongma - European Association of Agricultural Economists - EAAE; … - 2010

. national brand products, and the optimal pricing of the private label products. …

Persistent link: https://www.econbiz.de/10009368365

Consumer Culture and Purchase Intentions towards Fashion Apparel

Rajagopal - Escuela de Graduados en Administración Pública y … - 2010

This study examines the effectiveness of different fashion marketing strategies and analyzes of the consumer behavior in a cross-section of demographic settings in reference to fashion apparel retailing. This paper also discusses the marketing competencies of fashion apparel brands and retailers...

Persistent link: https://www.econbiz.de/10008764147

The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decisions

Verhoef, Peter; van Everdingen, van Everdingen, Y.M.; … - Erasmus Research Institute of Management (ERIM), … - 2008

This study contributes to the retail adoption literature by explicitly focusing on the role of both profit-related and relationship variables in explaining new product adoption decisions by retailers, instead of considering either one of these groups of variables in isolation as has been done by...

Persistent link: https://www.econbiz.de/10010731190

Understanding the Impact of Brand Delistings on Assortment Evaluations and Store Switching and Complaining Intentions

Verhoef, Peter; Sloot, Sloot, L.M. - Erasmus Research Institute of Management (ERIM), … - 2004

Recently, retailers have begun considering which brands they can delist without reducing customer satisfaction, losing category sales, or increasing store switching behavior. Although several studies have considered assortment reductions, none has explicitly investigated the impact of total...

Persistent link: https://www.econbiz.de/10010731393

Price competition and store competition: Store brands vs. national brand

Choi, Sungchul; Fredj, Karima - In: European Journal of Operational Research 225 (2013) 1, pp. 166-178

This paper studies pricing strategies in a market channel composed of one national brand manufacturer and two retailers …

Persistent link: https://www.econbiz.de/10010871225