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Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily; Kadirov, Djavlonbek; Nizar, Jithin - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
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Tourists' loyalty towards a tourism destination : the case of KwaZulu-Natal in South Africa
Ezeuduji, Ikechukwu Onyekwere; Mhlongo, Pamela S. - In: EuroEconomica 38 (2019) 2, pp. 272-281
Persistent link: https://www.econbiz.de/10012166283
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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The impact of memorable tourism experiences on customer-based destination brand equity : the mediating role of destination attachment and overall satisfaction
Guleria, Ayush; Joshi, Richa; Adil, Mohd - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 1994-2013
Persistent link: https://www.econbiz.de/10015053189
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination : the moderating role of visit frequency
Phuong Kim Thi Tran; Phong Dong Nguyen; Angelina Hanh … - In: Tourism review 77 (2022) 1, pp. 287-301
Persistent link: https://www.econbiz.de/10012939690
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Developing a brand equity model for tourism destination
Ghafari, Mohammad; Ranjbarian, Bahram; Fathi, Saeed - In: International journal of business innovation and research 12 (2017) 4, pp. 484-507
Persistent link: https://www.econbiz.de/10011719263
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Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...
Persistent link: https://www.econbiz.de/10014506310
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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the …
Persistent link: https://www.econbiz.de/10012799979
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Influence of destination brand experience (DBE) on willingness to recommend (WR) a tourist destination : a study among tourists in Sri Lanka
Sivasubramaniam, Thivyaashani; Chaminda, J. W. Dushan - In: South Asian journal of management : SAJM 28 (2021) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10012604070