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Integrating the marketing research and marketing strategy courses

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A marketing strategy for a new functional fish

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Empirical analysis of consumer purchase behavior : interaction between state dependence and sensitivity to marketing-mix variables

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Pushing the limits of increased casino advantage on slots : an examination of performance effects and customer reactions

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Analysis of competitiveness on the market of milk and dairy products in Romania

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The dairy sector is indispensable for the overall development of an economy because it provides a vital link between agriculture and industry. This helps diversify and market agricultural products; increases farmer income; creates markets for food exports, and generates more employment...

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Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...

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How are consumer behavior and marketing strategy researchers incorporating the SDGs? : a review and opportunities for future research

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