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Brand management
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De Chernatony, Leslie
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49
Wallace, Elaine
34
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Cottam, Susan
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Martínez, Eva
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Jevons, Colin
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Merrilees, Bill
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Branded lives : the production and consumption of meaning at work
1
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Virtual reality techniques in NPD research
Rosenberger III, Philip J.
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10006707270
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202
How to capture the advertising high ground
Fletcher, Winston
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
2
,
pp. 205-208
Persistent link: https://www.econbiz.de/10006709249
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203
Branding in action
Hankinson, Graham
;
Cowking, Phillipa
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
3
,
pp. 261
Persistent link: https://www.econbiz.de/10006711411
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204
Creating powerful brands
Chernatony, Leslie de
;
McDonald, Malcolm
;
Easingwood, Chris
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
2
,
pp. 149
Persistent link: https://www.econbiz.de/10006711424
Saved in:
205
Strategic brand management
Kapferer, Jean-Noe͏̈l
;
Chernatony, Leslie de
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
3
,
pp. 283
Persistent link: https://www.econbiz.de/10006712862
Saved in:
206
SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Experts' Views About Defining Services Brands and the Principles of Services Branding
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
- In:
Journal of business research : JBR
46
(
1999
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10006730567
Saved in:
207
Task and Institutional Influences on Managers Mental Models of Competition
Daniels, Kevin
;
Johnson, Gerry
;
Chernatony, Leslie de
- In:
Organization studies : an international …
23
(
2002
)
1
,
pp. 31-62
Persistent link: https://www.econbiz.de/10006828758
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208
Surfacing values tension in corporate brands
Chernatony, Leslie de
- In:
Thexis : Fachzeitschrift für Marketing ; …
22
(
2005
)
1
,
pp. 18-20
Persistent link: https://www.econbiz.de/10006017775
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209
Modelling the components of the brand
Chernatony, Leslie de
;
Dall'Olmo Riley, Francesca
- In:
European journal of marketing : EJM
32
(
1998
)
11-12
,
pp. 1074-1090
Persistent link: https://www.econbiz.de/10006098400
Saved in:
210
Exploring the Development of Lifestyle Retail Brands
Helman, Deborah
;
Chernatony, Leslie de
- In:
The service industries journal
19
(
1999
)
2
,
pp. 49-68
Persistent link: https://www.econbiz.de/10007337475
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