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An analysis of barter in the b...
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21
Examining the antecedents and outcomes of salesperson bottom line mentality and Lone Wolf Tendencies
Brown, Barron W.
;
Locander, David A.
;
Locander, Jennifer A.
- In:
Journal of managerial issues : JMI
35
(
2023
)
1
,
pp. 48-72
Persistent link: https://www.econbiz.de/10014248592
Saved in:
22
What drives online course sales? : signaling effects of user-generated information in the paid knowledge market
Zhang, Mingli
;
Zhang, Yan
;
Zhao, Lu
;
Li, Xiaoyong
- In:
Journal of business research : JBR
118
(
2020
),
pp. 389-397
Persistent link: https://www.econbiz.de/10012288620
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23
Programmplanung im werbefinanzierten Fernsehen : eine Analyse unter besonderer Berücksichtigung des US-amerikanischen Free-TV
Holtmann, Klaus
-
1999
Persistent link: https://www.econbiz.de/10000682718
Saved in:
24
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
Saved in:
25
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
26
Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003755903
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27
Reinvention of TV advertising
Marcus, Claudio
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 85-122)
.
2008
Persistent link: https://www.econbiz.de/10003755906
Saved in:
28
A content analysis of music placement in prime-time television advertising
Allan, David
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 404-417
Persistent link: https://www.econbiz.de/10003768845
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29
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
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30
"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
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