Heidarzadeh Hanzaee, Kambiz; Sadeghian, Mona; Jalalian, … - In: Journal of Islamic Marketing 10 (2019) 1, pp. 304-322
Purpose: The purpose of this study is to investigate the effects of corporate social responsibility on customer satisfaction, loyalty and repurchase with or without cause-related marketing or cause marketing across Islamic companies. Design/methodology/approach: An experimental survey of...