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A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel; Kerin, Roger A. - In: The journal of product & brand management 22 (2013) 5/6, pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
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City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
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Corporate social responsibility and brand advocacy in business-to-business market : the mediated moderating effect of attribution
Pai, Da Chang; Lai, Chi-Shiun; Chiu, Chih-Jen; Yang, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 685-696
Persistent link: https://www.econbiz.de/10010481709
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Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
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Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.; Ashley, Christy - In: Journal of marketing communications 22 (2016) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.; Syrdal, Holly A.; Powell Mantel, Susan - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
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Developing a specialized service quality model for universities
Fazli-Salehi, Reza; Esfidani, Mohammad Rahim; Torres, … - In: Services marketing quarterly 40 (2019) 3, pp. 206-223
Persistent link: https://www.econbiz.de/10012179177
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Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
Sharma, Rahul; Verma, Rajesh - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10012168690
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Examining a psychological sense of brand community in elderly consumers
Swimberghe, Krist; Darrat, Mahmoud A.; Beal, Brent D.; … - In: Journal of business research : JBR 82 (2018), pp. 171-178
Persistent link: https://www.econbiz.de/10011771835
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The brand inside : fulfilling the needs of the new employee generation to create brand advocates
Patwa, Nitin; Abraham, Christopher; D'Cruz, Alison - In: International journal of business and economics 17 (2018) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011997108