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1
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
2
Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar
;
Katuuk, Neltje F.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
Saved in:
3
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
4
A tale of two brands : the joint effect of manufacturer and retailer brands on consumers’ product evaluation
Zhu, Ying
;
Chen, Haipeng
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10011708590
Saved in:
5
When manufacturer brands did not support retailer brand images
Roßmann, Patrick
;
Schade, Michael
;
Burmann, Christoph Klaus
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1516-1532
Persistent link: https://www.econbiz.de/10014484104
Saved in:
6
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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7
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
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8
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
9
Customer experience model : social environment, retail brand and positive WOM
Andajani, Erna
;
Hadiwidjojo, Djumilah
;
Rahayu, Mintarti
; …
- In:
Inventi impact: retailing & consumer services
(
2015
)
2
,
pp. 74-90
Persistent link: https://www.econbiz.de/10011477200
Saved in:
10
Impact of store personality on store loyalty : a study of specialty store chains in Vietnam
Nguyen Le Thai Hoa
;
Hoang Thi Phuong Thao
- In:
Journal of economic development
24
(
2017
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011648189
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