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User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
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Journal of brand management - year end review 2016
Powell, Shaun M. - In: The journal of brand management : an international journal 23 (2016) 6, pp. 601-611
Persistent link: https://www.econbiz.de/10011625220
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Broadening brand engagement within the service-centric perspective : an intersubjective hermeneutic framework
Seo, Yuri; Kelleher, Carol; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 317-335
Persistent link: https://www.econbiz.de/10011627148
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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I create, you create, we all create - for whom?
Kennedy, Eric - In: The journal of product & brand management 26 (2017) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
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Thermal resorts of Extremadura and engagement with consumer in facebook (Spain)
Santos, Barbara Coutinho-Pires dos; Filomena-Torres, Maria - In: Enlightening tourism : ET ; a pathmaking journal 6 (2016) 1, pp. 63-85
Persistent link: https://www.econbiz.de/10011668108
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How TOMS' "one day without shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
Roncha, Ana; Radclyffe-Thomas, Natascha - In: Journal of fashion marketing and management 20 (2016) 3, pp. 300-321
Persistent link: https://www.econbiz.de/10011594911
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Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America
Vredeveld, Anna J.; Coulter, Robin A. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 274-290
Persistent link: https://www.econbiz.de/10012022577
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Creating brand engagement through in-store gamified customer experiences
Högberg, Johan; Olsson Ramberg, Marcus; Gustafsson, Anders - In: Journal of retailing and consumer services 50 (2019), pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
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Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100
Persistent link: https://www.econbiz.de/10011808544