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Managing relationship marketing in the food service industry
Firdaus, Abdullah; Kanyan, Agnes - In: Marketing intelligence & planning 32 (2014) 3, pp. 293-310
Persistent link: https://www.econbiz.de/10010380727
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B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
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The role of relationship marketing to building loyalty on bank customers
Zaid, Sudirman - 2020
Persistent link: https://www.econbiz.de/10012266380
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Toward a theoretical framework of relationship marketing in the business context
Ahmmed, Kawsar; Islam, Shahidul; Nor Azila Mohd Noor; … - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 209-226
Persistent link: https://www.econbiz.de/10012160306
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Audit clients want to cooperate with their external financial auditor, but also remain at arm’s length : a Canadian survey study
Fontaine, Richard; Pilotti, Luciano - In: Journal of accounting and auditing : research & … (2016), pp. 1-14
Persistent link: https://www.econbiz.de/10011595036
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Customer relationship marketing as the antecedents to increasing customer loyalty
Zaid, Sudirman; Juharsah, Juharsah; Yusuf, Hayat; … - 2020
Persistent link: https://www.econbiz.de/10012543840
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Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha - In: The marketing review 13 (2013) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
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Does relationship communication matter in B2C service relationships?
Balaji, M. S.; Roy, Sanjit; Khong Kok Wei - In: The journal of services marketing 30 (2016) 2, pp. 186-200
Persistent link: https://www.econbiz.de/10011487025
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Role of 4c's of marketing mix in building trust to achieve brand loyalty in case of fastener's industry : a PLS-SEM approach
Gupta, Kanishk - In: International journal of public sector performance … 6 (2020) 5, pp. 587-604
Persistent link: https://www.econbiz.de/10012516830
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Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.; Foroudi, Pantea; Gupta, Suraksha; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 572-604
Persistent link: https://www.econbiz.de/10011698245