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Creating a cultural point of view: design for international brand translation
Stafford, P. - In: Strategic Direction 26 (2010) 8
Persistent link: https://www.econbiz.de/10015011571
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Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
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Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context
Gupta, Harshita; Saumya Singh - In: International journal of Indian culture and business … 21 (2020) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10012510968
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Do small craft businesses need strategic marketing to survive?
Makhitha, K. M. - In: Investment management and financial innovations 13 (2016) 2, pp. 399-404
Persistent link: https://www.econbiz.de/10011665711
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Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
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Advances in strategic marketing and the advancement of the marketing discipline : the promise of theory
Varadarajan, Rajan - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 71-85
Persistent link: https://www.econbiz.de/10011883319
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The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
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Brewing the recipe for beer brand equity
Calvo Porral, Cristina; Bourgault, Normand; Calvo … - In: European research studies : an international … 16 (2013) 2, pp. 85-100
Persistent link: https://www.econbiz.de/10011387633
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Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo; Lévy Mangin, Jean-Pierre; … - In: Journal of international food & agribusiness marketing … 25 (2013) 4, pp. 324-347
Persistent link: https://www.econbiz.de/10010221547
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Attitude and loyalty to two brands of beer of the same producer
Sudzina, František - In: Scientific Annals of Economics and Business 64 (2017), pp. 57-69
Persistent link: https://www.econbiz.de/10011866201