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isPartOf:"Handbook of research in international marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Advertising industry"
~subject:"Datenschutz"
~subject:"E-commerce"
~subject:"International marketing"
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International marketing
Internationales Marketing
40
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Griffith, David A.
2
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Samiee, Saeed
2
Sarathy, Ravi
2
Westjohn, Stanford A.
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Jain, Subhash C.
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Jyrämä, Annukka
1
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Handbook of research in international marketing
Marketing intelligence & planning
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Advances in international marketing
37
SpringerLink / Bücher
37
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
40
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1
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
2
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
3
Linking internal marketing with customer outcomes
Boukis, Achilleas
;
Kaminakis, Kostas
;
Siampos, Anastasios
; …
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011298760
Saved in:
4
Internet banking acceptance in the United States and Malaysia : a cross-cultural examination
Yee Yen Yuen
;
Yeow, Paul H. P.
;
Lim, Nena
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10011298765
Saved in:
5
Green segmentation : a cross-national study
Yilmazsoy, Baris
;
Schmidbauer, Harald
;
Rösch, Angi
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886
Saved in:
6
Institutional theory and international market selction for direct selling
Ragland, Charles B.
;
Brouthers, Lance Eliot
;
Widmier, …
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
Saved in:
7
"Wow! It's cool" : the meaning of coolness in marketing
Rahman, Kaleel
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 620-638
Persistent link: https://www.econbiz.de/10010226619
Saved in:
8
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
9
Barriers to internationalisation in SMEs : evidence from Jordan
Al-Hyari, Khalil
;
Al-Weshah, Ghazi
;
Alnsour, Muhammed
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10009570963
Saved in:
10
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10009611634
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