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isPartOf:"Handbook of research in international marketing"
~subject:"Advertising industry"
~subject:"Datenschutz"
~subject:"E-commerce"
~subject:"International marketing"
~type_genre:"Aufsatz im Buch"
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Internationales Marketing
17
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4
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Magnusson, Peter
2
Westjohn, Stanford A.
2
Bao, Yeqing
1
Berger, Estelle
1
Cavusgil, S. Tamer
1
Craig, C. S.
1
Douglas, Susan P.
1
El Banna, Alia
1
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Kandemir, Destan
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1
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1
Rojas-Méndez, José I.
1
Ruzo, Emilio
1
Samiee, Saeed
1
Sarathy, Ravi
1
Simpson, James T.
1
Sousa, Carlos M. P.
1
Whitelock, Jeryl
1
Xu, Shichun
1
Yalcinkaya, Goksel
1
Yaprak, Attila
1
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1
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Handbook of research in international marketing
The SAGE handbook of international marketing
18
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Handbook of research on international advertising
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Entrepreneurship in international marketing
9
Glocal marketing : think globally and act locally
9
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
9
Internationalisierung von Vertrieb und Handel
9
New world marketing
9
Cross-cultural and critical perspectives on brands
8
Effects of globalization on the firm
8
International marketing ; Vol. 3
8
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
8
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
7
Marketing management : a cultural perspective
7
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
6
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
6
Marketing in the new global order : challenges and opportunities
6
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European business in the global network
5
Global Management : mit 8 Tabellen
5
Internal marketing : directions for management
5
International marketing ; Vol. VI
5
The global market : developing a strategy to manage across borders
5
Anxieties and management responses in international business
4
Going global: implementing international business operations
4
International advertising and communication : current insights and empirical findings
4
International marketing in rapidly changing environments
4
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Perspectives on international marketing - re-issued
4
Beyond Hofstede : culture frameworks for global marketing and management
3
Brand management in emerging markets : theories and practice
3
Challenges and solutions for international marketing management
3
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ECONIS (ZBW)
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1
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
2
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
3
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
4
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
5
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
6
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
7
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
8
Bottom of the pyramid market : theory and practice
Jain, Subhash C.
- In:
Handbook of research in international marketing
,
(pp. 376-392)
.
2011
Persistent link: https://www.econbiz.de/10009387356
Saved in:
9
New product development for the base of the pyramid : a theory- and case-based framework
Nakata, Cheryl C.
;
Berger, Estelle
- In:
Handbook of research in international marketing
,
(pp. 349-375)
.
2011
Persistent link: https://www.econbiz.de/10009387357
Saved in:
10
Integrated strategies for the base of the pyramid
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 335-348)
.
2011
Persistent link: https://www.econbiz.de/10009387359
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