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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Product Placement"
~subject:"United States"
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Search: subject_exact:"Konsumverhalten"
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Product Placement
United States
Consumer behaviour
455
Konsumentenverhalten
455
Brand management
280
Markenführung
280
Brand image
227
Markenimage
227
Brand
193
Markenartikel
191
Beziehungsmarketing
80
Relationship marketing
80
Advertising effects
75
Werbewirkung
75
Luxury goods
50
Luxusgüter
50
Advertising
47
Social Web
47
Social web
47
Werbung
47
Internet marketing
42
Online-Marketing
42
Emotion
37
USA
29
Marketing management
27
Marketingmanagement
27
Brand loyalty
25
Personality psychology
22
Persönlichkeitspsychologie
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Corporate Social Responsibility
20
Corporate social responsibility
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Markentreue
20
Brand extension
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China
19
Markentransfer
19
Viral marketing
18
Virales Marketing
18
Credibility
15
Customer satisfaction
15
Kundenzufriedenheit
15
Measurement
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English
41
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Dens, Nathalie
2
Muehling, Darrel D.
2
Paswan, Audhesh
2
Pelsmacker, Patrick de
2
Sun, Qin
2
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Avramova, Yana R.
1
Bahl, Shalini
1
Bellman, Steven
1
Bickart, Barbara A.
1
Bishop, Melissa M.
1
Black, Gregory S.
1
Boerman, Sophie C.
1
Borges, Adilson
1
Brasel, S. Adam
1
Brinberg, David
1
Burkhalter, Janée N.
1
Cha, Jiyoung
1
Chang, Chingching
1
Cho, Chang-Hoan
1
Choi, Yung Kyun
1
Cinelli, Melissa D.
1
Curasi, Carolyn Folkman
1
De Gregorio, Federico
1
Delbaere, Marjorie
1
Deshpande, Sameer
1
Donthu, Naveen
1
Fox, Alexa K.
1
Gillespie, Brian
1
Gonzalez, Mario
1
Green, Todd
1
Guthrie, Michelle F.
1
Haley, Eric
1
Hamby, Anne
1
Hankins, Kristine Watson
1
Inbaraj, J. Daniel
1
Jin, Seung-a Annie
1
Joireman, Jeff
1
Jong Woo Jun
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
The journal of brand management : an international journal
Working paper / National Bureau of Economic Research, Inc.
246
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of business research : JBR
74
Journal of retailing and consumer services
72
Psychology & marketing
65
International journal of hospitality management
52
Journal of fashion marketing and management
51
NBER working paper series
50
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
38
International journal of consumer studies
37
The American economic review
37
Journal of international consumer marketing
34
Journal of marketing theory and practice
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Journal of consumer behaviour : an international research review
32
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
American economic journal : a journal of the American Economic Association
28
International journal of advertising : the quarterly review of marketing communications
28
International journal of sport management and marketing : IJSMM
25
Journal of promotion management : JPM
25
Discussion paper / Centre for Economic Policy Research
24
Journal of advertising research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of the Academy of Marketing Science
24
Applied economics
22
Journal of food products marketing
22
Journal of marketing
20
The journal of product & brand management
20
The review of economics and statistics
20
Journal of business ethics : JOBE
19
Journal of travel and tourism marketing
19
European journal of marketing : EJM
18
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Services marketing quarterly
18
Finance and economics discussion series
17
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ECONIS (ZBW)
41
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1
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
2
Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli
;
Sonmez, Mahmut
;
Gonzalez, Mario
;
Liu, Yi
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
Saved in:
3
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
4
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
5
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
6
Scarcity appeals in advertising : the moderating role of expectation of scarcity
Mukherjee, Ashesh
;
Lee, Seung Yun
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 256-268
Persistent link: https://www.econbiz.de/10011486908
Saved in:
7
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
8
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
9
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
10
The role of implicit theories in evaluations of "plus-size" advertising
Cinelli, Melissa D.
;
Yang, Lifeng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 472-481
Persistent link: https://www.econbiz.de/10011633864
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