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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of media business studies"
~subject:"Glaubwürdigkeit"
~subject:"Green marketing"
~subject:"Product Placement"
~subject:"Sustainable product"
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Search: subject_exact:"Konsumverhalten"
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Glaubwürdigkeit
Green marketing
Product Placement
Sustainable product
Consumer behaviour
108
Konsumentenverhalten
108
Advertising effects
50
Werbewirkung
50
Advertising
37
Werbung
37
USA
20
United States
20
Brand image
16
Markenimage
16
Brand management
15
Internet marketing
15
Markenführung
15
Online-Marketing
15
Social Web
11
Social web
11
Psychology of advertising
10
Werbepsychologie
10
Product placement
9
Öko-Marketing
9
Brand
8
Experiment
8
Markenartikel
8
Credibility
6
Environmental consciousness
6
Social Marketing
6
Social marketing
6
Umweltbewusstsein
6
Viral marketing
6
Virales Marketing
6
Confidence
5
Marketing management
5
Marketingmanagement
5
Media industries
5
Mediensektor
5
Vertrauen
5
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Article
24
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Aufsatz in Zeitschrift
24
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English
24
Author
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Matthes, Jörg
2
Muehling, Darrel D.
2
Arasu Balasubramaniam, Senthil
1
Armstrong Soule, Catherine A.
1
Atkinson, Lucy
1
Boerman, Sophie C.
1
Borges, Adilson
1
Cervellon, Marie-Cécile
1
Cha, Jiyoung
1
Chan-Olmsted, Sylvia M.
1
Chang, Chingching
1
Choi, Yung Kyun
1
Dens, Nathalie
1
Deshpande, Sameer
1
Fernando, Angeline Gautami
1
Fox, Alexa K.
1
Gillespie, Brian
1
Green, Todd
1
Hung, Kineta
1
Inbaraj, J. Daniel
1
Jin, Seung-a Annie
1
Joireman, Jeff
1
Kareklas, Ioannis
1
Lee, Eun Mi
1
Leshner, Glenn
1
Li, Stella Yiyan
1
Martinez, Jennifer
1
Naderer, Brigitte
1
Natarajan, Thamaraiselvan
1
Neijens, Peter C.
1
Nelson, Michelle R.
1
Oakley, Jared
1
Pantoja, Felipe
1
Paço, Arminda M. Finisterra do
1
Peloza, John
1
Pelsmacker, Patrick de
1
Peters, Sara
1
Phua, Joe
1
Purnawirawan, Nathalia
1
Reece, Bonnie B.
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of media business studies
Journal of business research : JBR
52
Journal of retailing and consumer services
50
Business strategy and the environment
37
International journal of hospitality management
29
International journal of consumer studies
28
Journal of marketing communications
27
Journal of promotion management : JPM
25
Journal of fashion marketing and management
21
Psychology & marketing
21
International journal of advertising : the quarterly review of marketing communications
20
Marketing intelligence & planning
19
International journal of advertising : the review of marketing communications
18
Cogent business & management
17
Journal of business ethics : JOBE
17
The journal of brand management : an international journal
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
14
Asia Pacific journal of marketing and logistics
13
The journal of product & brand management
13
International journal of green economics : IJGE
12
Journal of international consumer marketing
12
European journal of marketing : EJM
10
Journal of consumer behaviour : an international research review
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing
10
Journal of travel and tourism marketing
10
Technological forecasting & social change : an international journal
10
Cleaner and responsible consumption
9
The journal of consumer marketing
9
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing management : MM
8
Journal of nonprofit & public sector marketing
8
Journal of strategic marketing
8
European research studies
7
International journal of green economics
7
International journal of production economics
7
Journal of advertising research
7
Journal of current issues and research in advertising : JCIRA
7
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ECONIS (ZBW)
24
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1
Factors affecting YouTube influencer marketing credibility : a heuristic-systematic model
Xiao, Min
;
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 188-213
Persistent link: https://www.econbiz.de/10012051035
Saved in:
2
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
3
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
4
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
5
Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
Saved in:
6
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
7
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
8
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
9
Signaling the green sell : the influence of eco-label source, argument specificity, and product involvement on consumer trust
Atkinson, Lucy
;
Rosenthal, Sonny
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10010344092
Saved in:
10
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
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