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isPartOf:"Journal of strategic marketing"
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Search: subject_exact:"Green marketing"
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Green marketing
14
Öko-Marketing
13
Consumer behaviour
10
Konsumentenverhalten
10
Environmental consciousness
8
Environmental management
8
Umweltbewusstsein
8
Umweltmanagement
8
Sustainable product
7
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7
Nachhaltige Entwicklung
5
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green marketing
5
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4
Advertising effects
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Werbewirkung
4
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4
Corporate Social Responsibility
3
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2
Environmental policy
2
Green advertising
2
Markenimage
2
Marketing management
2
Marketingmanagement
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eco-friendly products
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Attitude-behaviour
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Brand management
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CSR
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Corporate culture
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Corporate reputation
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Cosmetics
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Data Mining
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Bailey, Ainsworth Anthony
1
Cho, Moonhee
1
Cronin, J. J.
1
D'Souza, Clare M.
1
Gilmore, Andrew
1
Gleim, Mark R.
1
Griffin, W. Glenn
1
Heo, Jun
1
Hesse, Andreas
1
Khan Md. Raziuddin Taufique
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Khan, Sania
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Ki, Eyun-Jung
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Leckie, Civilai
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Lee, Jinhee
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Lin, Jialing
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Lobo, Antonio
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Mishra, Aditya
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Muralidharan, Sidharth
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Nam Thanh Nguyen
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Nguyen, Ninh
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Rünz, Sofie
1
Salim, Ansa
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Saran, Saman Mirzaie
1
Seelig, Michelle I.
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Shin, Sumin
1
Shokouhyar, Sajjad
1
Smith, Jeffery S.
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Sullivan Mort, Gillian
1
Taghian, Mehdi
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Thi Thu Hoai Phan
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Thu Huong Pham
1
Tiamiyu, Mojisola F.
1
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Journal of strategic marketing
Journal of marketing communications
Journal of business research : JBR
14
Journal of retailing and consumer services
14
Business strategy and the environment
12
International journal of hospitality management
10
Marketing intelligence & planning
8
International journal of advertising : the review of marketing communications
7
International journal of contemporary hospitality management
7
International journal of green economics : IJGE
7
Asia Pacific journal of marketing and logistics
6
Green marketing and environmental responsibility in modern corporations
6
Journal of Islamic marketing
6
Journal of global marketing
6
The journal of business & industrial marketing
6
Corporate social responsibility and environmental management
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of hospitality marketing & management
5
Journal of travel and tourism marketing
5
Asia-Pacific journal of business administration
4
Driving green consumerism through strategic sustainability marketing
4
International journal of consumer studies
4
International journal of economic perspectives : IJEP
4
International journal of production economics
4
Journal of business ethics : JOBE
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
Society and business review
4
Springer eBook Collection
4
International journal of business excellence : IJBEX
3
International journal of logistics : research and applications
3
International journal of management practice : IJMP
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business ethics : JBE
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
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ECONIS (ZBW)
14
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1
-
10
of
14
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date (newest first)
date (oldest first)
1
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
2
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
3
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
4
Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
Saved in:
5
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
6
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
7
Saudi females' buying behavior of green cosmetics : a pertinent motivational aspect
Khan, Sania
;
Salim, Ansa
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 594-606
Persistent link: https://www.econbiz.de/10012624670
Saved in:
8
Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
9
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
10
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
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