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isPartOf:"Journal of strategic marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~language:"eng"
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Search: subject_exact:"Green marketing"
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Green marketing
31
Öko-Marketing
29
Consumer behaviour
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Environmental consciousness
19
Umweltbewusstsein
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13
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green marketing
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Bailey, Ainsworth Anthony
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Journal of strategic marketing
Asia Pacific journal of marketing and logistics
Journal of marketing communications
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Amfiteatru Economic Journal
6
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of marketing
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Journal of the Academy of Marketing Science
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Psychology & marketing
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ECONIS (ZBW)
31
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1
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
2
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
3
A bibliometric analysis of green marketing in marketing and related fields : from 1991 to 2021
Wang, Shaoshan
;
Liu, Matthew Tingchi
;
Pérez, Andrea
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1857-1882
Persistent link: https://www.econbiz.de/10014430182
Saved in:
4
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
5
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
6
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
7
Is it possible to create a favorable impression of greenness on skin care websites?
Seelig, Michelle I.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 358-378
Persistent link: https://www.econbiz.de/10014294871
Saved in:
8
Big Five personality traits and green consumption : bridging the attitude-intention-behavior gap
Duong Cong Doanh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1123-1144
Persistent link: https://www.econbiz.de/10013390989
Saved in:
9
"I buy green products for my benefits or yours" : understanding consumers' intention to purchase green products
Sun, Ying
;
Li, Tieshan
;
Wang, Shanyong
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1721-1739
Persistent link: https://www.econbiz.de/10013391126
Saved in:
10
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
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