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isPartOf:"Research in consumer behavior"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsum"
~subject:"Online-Marketing"
~subject:"Social web"
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Konsum
Online-Marketing
Social web
Consumer behaviour
408
Konsumentenverhalten
408
Brand management
67
Markenführung
67
Social Web
67
Online retailing
57
Online-Handel
57
Beziehungsmarketing
56
Relationship marketing
56
Brand image
45
Markenimage
45
Internet marketing
42
Customer satisfaction
41
Kundenzufriedenheit
41
Theorie
36
Theory
36
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33
Viral marketing
32
Virales Marketing
32
Emotion
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E-commerce
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Persönlichkeitspsychologie
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Electronic Commerce
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Markenartikel
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Consumption theory
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Ko, Eunju
4
Dens, Nathalie
3
Islam, Tahir
3
Pelsmacker, Patrick de
3
Ghaffar, Abdul
2
Kim, Juran
2
Kim, Kyung Hoon
2
Lanier, Clinton D.
2
Ng, Mark
2
Sheikh, Altaf Ahmed
2
Valck, Kristine de
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Wang, Yonggui
2
Ye, Qiang
2
Yoon, Sung-joon
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Bae, Joonheui
1
Bai, Lijuan
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Beudaert, Anthony
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Bigné Alcañiz, J. Enrique
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Brengman, Malaika
1
Brito, Eliane Pereira Zamith
1
Caldwell, Marylouise
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Carlson, Les
1
Chae, Heeju
1
Chan, S Fiona
1
Chang, Chia-ling
1
Chang, Nai-Yun
1
Chang, Ya Ping
1
Chen, Chieh-Wen
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Chen, Mingliang
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Chen, Wen-Kuo
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Chen, Xiayu
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Chen, Yen-liang
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1
Chiang, Chang-Tang
1
Chiu, Yu-Ping
1
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1
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Research in consumer behavior
Journal of electronic commerce research : JECR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
286
Journal of retailing and consumer services
247
International journal of internet marketing and advertising : IJIMA
141
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Journal of marketing communications
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
International journal of advertising : the review of marketing communications
76
Journal of internet commerce
69
Technological forecasting & social change : an international journal
68
International journal of electronic marketing and retailing : IJEMR
65
The journal of product & brand management
65
Journal of promotion management : innovations in planning and applied research
64
International journal of consumer studies
61
International journal of hospitality management
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Electronic commerce research
50
Psychology & marketing
50
Cogent business & management
48
Information systems research : ISR
47
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Journal of marketing management : MM
43
International journal of technology marketing : IJTMkt
41
The journal of brand management : an international journal
41
Tourism management : research, policies, practice
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of management information systems : JMIS
40
Asia Pacific journal of marketing and logistics
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of marketing
38
International journal of advertising : the quarterly review of marketing communications
37
Young consumers : insight and ideas for responsible marketers
36
Journal of advertising research
35
Journal of travel and tourism marketing
35
International journal of contemporary hospitality management
34
International journal of electronic commerce : IJEC
34
Journal of international consumer marketing
33
Journal of hospitality marketing & management
32
Marketing intelligence & planning
32
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ECONIS (ZBW)
89
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1
Being inclusive means being accessible : problems with digital media for visually impaired consumers
Raymond, Mary Anne
;
Smith, Hillary Ruth
;
Carlson, Les
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10014487479
Saved in:
2
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
3
Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
Saved in:
4
Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab
;
Ghaffar, Abdul
;
Islam, Tahir
;
Sheikh, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
Digital influencer marketing : how message credibility and media credibility affect trust and impulsive buying
Shamim, Komal
;
Islam, Tahir
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 601-626
Persistent link: https://www.econbiz.de/10013415460
Saved in:
7
How perceived effectiveness of social media platform and satisfaction affect continuance intention in a pandemic : the moderating role of perceived benefit
Tran Kim Dung
;
Lobel Trong Thuy Tran
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 627-644
Persistent link: https://www.econbiz.de/10013415463
Saved in:
8
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
9
Habitual mobile shopping behavior in China and Vietnam : applying complexity theory via fsQCA
Miao, Miao
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 313-329
Persistent link: https://www.econbiz.de/10013177333
Saved in:
10
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
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