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language:"eng"
~subject:"Innovation"
~subject:"Marketing management"
~subject:"Theorie"
~type_genre:"Reprint"
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Innovation
Marketing management
Theorie
Marketing
79
USA
15
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12
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12
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11
Theory
6
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5
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5
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4
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Developing countries
4
Development theory
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4
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3
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1945-2008
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2
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Keller, Kevin Lane
2
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1
Butler, Patrick
1
Doyle, Peter
1
Garriga, Elisabet
1
Grönroos, Christian
1
Hoeffler, Steve
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1
Jenssen, Svenn A.
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Kale, Sudhir H.
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Leeflang, Peter
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Lemon, Katherine N.
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Levitt, Theodore
1
Melé Carné, Domènec
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Moorman, Christine
1
Roberts, Harry V.
1
Rust, Roland T.
1
Sherman, J. Daniel
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Souder, William E.
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The nature and scope of marketing research
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History of marketing thought ; Volume 3
2
Brand management ; Vol. 1
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Corporate social responsibility
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International marketing ; Vol. 1
1
International marketing ; Vol. 3
1
Learning by populations of organizations
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Marketing strategy organization and implementation
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The Harvard business review classics series
1
The development of critical perspectives in marketing
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
15
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1
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
2
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
3
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
4
Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel
;
Souder, William E.
;
Jenssen, Svenn A.
-
2009
Persistent link: https://www.econbiz.de/10003836656
Saved in:
5
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
6
Marketing problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
7
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
8
Marketing as technique : the influence of marketing on the meanings of consumption
Moorman, Christine
-
2009
Persistent link: https://www.econbiz.de/10003832338
Saved in:
9
Corporate social responsibility theories : mapping the territory
Garriga, Elisabet
;
Melé Carné, Domènec
-
2009
Persistent link: https://www.econbiz.de/10003919598
Saved in:
10
Evolution of the marketing organization : new forms for turbulent environments
Achrol, Ravi S.
-
2008
Persistent link: https://www.econbiz.de/10003798281
Saved in:
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