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person:"Brettel, Malte"
~person:"Bijmolt, Tammo H. A."
~person:"Hermanns, Arnold"
~person:"Reinecke, Sven"
~subject:"Deutschsprachiger Raum"
~subject:"Electronic Commerce"
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Search: subject_exact:"Marketing management"
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Deutschsprachiger Raum
Electronic Commerce
Marketingmanagement
53
Marketing management
49
Deutschland
23
Germany
23
Corporate planning
10
Unternehmensplanung
10
Marketing
9
Marketingstrategie
8
Theorie
8
Theory
8
E-commerce
7
Firm performance
7
Unternehmenserfolg
7
Business start-up
6
Unternehmensgründung
6
Beziehungsmarketing
5
Relationship marketing
5
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5
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Marktforschung
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Sponsoring
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Management
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Mobile marketing
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Online-Marketing
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German
5
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Brettel, Malte
Bijmolt, Tammo H. A.
Hermanns, Arnold
Reinecke, Sven
Yadav, Manjit S.
5
Chaffey, Dave
4
Clement, Michel
4
Frost, Raymond
4
Strauss, Judy
4
Albers, Sönke
3
Bauer, Hans H.
3
Dennis, Charles
3
Einwiller, Sabine
3
Friedman, Daniel
3
Harris, Lisa
3
Hudetz, Kai
3
Kirchgeorg, Manfred
3
Kollmann, Tobias
3
Pei, Zhi
3
Ratten, Vanessa
3
Ruyter, Ko de
3
Singh, Nirvikar
3
Wilke, Kai
3
Wirtz, Bernd W.
3
Yan, Ruiliang
3
Abbott, Julie
2
Altenburger, Ralph
2
Anderson, Steven T.
2
Banfield, Gabi
2
Bounie, David
2
Carlson, Jamie
2
Chatwin, Chris
2
Chen, Hui-ju
2
Dann, Stephen
2
Deiss, Ryan
2
Dubus, Antoine
2
Duscha, Andreas
2
Frenzel, Tobias
2
Fritz, Wolfgang
2
Galvin, Eamonn
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Gierl, Heribert
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Entrepreneurial marketing
1
European management journal
1
Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
9
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1
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
2
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
3
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
4
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
5
E-Marketing-Management : Grundlagen und Prozesse für Business-to-Consumer-Märkte
Bagusat, Ariane
;
Hermanns, Arnold
-
2008
Persistent link: https://www.econbiz.de/10003438506
Saved in:
6
Going Public : Effekte der Börsennotierung auf das Marketing
Ebersbach, Lydia
;
Reinecke, Sven
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 52-55
Persistent link: https://www.econbiz.de/10003765708
Saved in:
7
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
8
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
);
Sauter, Michael
(
contributor
)
-
2001
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001550533
Saved in:
9
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683041
Saved in:
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