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person:"Homburg, Christian"
~person:"Menon, Ajay"
~person:"Mora Cortez, Roberto"
~person:"Tecklenburg, Tim"
~subject:"Business-to-business marketing"
~subject:"Customer value"
~subject:"Deutschland"
~subject:"Kundenwert"
~subject:"Product management"
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Search: subject_exact:"Supplier relationship management"
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Business-to-business marketing
Customer value
Deutschland
Kundenwert
Product management
Lieferantenmanagement
49
Supplier relationship management
49
Germany
21
Beziehungsmarketing
18
Relationship marketing
18
Theorie
17
Theory
17
Marketing management
13
Marketingmanagement
13
B-to-B-Marketing
12
Customer satisfaction
7
Kundenbindung
7
Kundenzufriedenheit
7
Beziehungsmanagement
6
Marketing-Mix
6
Consumer behaviour
5
Erfolgsfaktor
5
Estimation
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
Schätzung
5
Success factor
5
Beschaffung
4
Business-to-Business-Marketing
4
Kundenmanagement
4
Procurement
4
B2B marketing
3
Bundling strategy
3
Business-to-business
3
Leistungsbündel
3
Management
3
Produktmanagement
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3
USA
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English
21
German
17
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Homburg, Christian
Menon, Ajay
Mora Cortez, Roberto
Tecklenburg, Tim
Spiller, Achim
25
Kleinaltenkamp, Michael
24
Svensson, Göran
19
Zentes, Joachim
14
Ulaga, Wolfgang
13
Bruhn, Manfred
12
Elsas, Ralf
11
Keränen, Joona
11
Naudé, Peter
11
Werner, Hartmut
11
Ahlert, Dieter
10
Corsaro, Daniela
10
Kowalkowski, Christian
10
Sharma, Arun
10
Stock-Homburg, Ruth
10
Backhaus, Klaus
9
Johnston, Wesley J.
9
Krahnen, Jan Pieter
9
Meinig, Wolfgang
9
Sharma, Piyush
9
Sridhar, Shrihari
9
Stahl, Konrad
9
Weber, Jürgen
9
Weiber, Rolf
9
Casidy, Riza
8
Eggert, Andreas
8
Felli, Leonardo
8
Høgevold, Nils M.
8
Jacob, Frank
8
Kilper, Heiderose
8
Koenen, Johannes
8
Voeth, Markus
8
Wocken, Christian
8
Backhaus, Christof
7
Bertschek, Irene
7
Dangelmaier, Wilhelm
7
Fryges, Helmut
7
Helmke, Stefan
7
Lane, Christel
7
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Institut für Marktorientierte Unternehmensführung Mannheim
1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
3
Die Betriebswirtschaft : DBW
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
International business review : the official journal of the European International Business Academy
1
Journal of international marketing
1
Kompetenz in Wissenschaft & Management
1
Management Know-how Reihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
37
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
3
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
4
Prioritizing B2B marketing capabilities : crossvergence in advanced and emerging economies
Mora Cortez, Roberto
;
Hidalgo, Pedro
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 422-438
Persistent link: https://www.econbiz.de/10013494028
Saved in:
5
B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
6
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
7
Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
International business review : the official journal of …
27
(
2018
)
3
,
pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
Saved in:
8
Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting
Prigge, Jana-Kristin
;
Homburg, Christian
;
Fürst, Andreas
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 56-73
Persistent link: https://www.econbiz.de/10011822115
Saved in:
9
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
10
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
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