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subject:"Brand"
~language:"eng"
~person:"Gupta, Suraksha"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
~type_genre:"Festschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Brand image
Markenartikel
Virales Marketing
Markenimage
27
Brand management
22
Markenführung
22
Consumer behaviour
12
Konsumentenverhalten
12
Relationship marketing
11
Marketing management
7
Marketingmanagement
7
Brand loyalty
4
Brand equity
3
Corporate reputation
3
Croatia
3
Firmenimage
3
Hotel industry
3
Hotellerie
3
Kroatien
3
PLS-SEM
3
Place marketing
3
Reputation
3
Standortmarketing
3
Tourism marketing
3
Tourismusmarketing
3
Betriebliche Wertschöpfung
2
Brand anthropomorphism
2
Brand competitiveness
2
Brand value
2
Competition
2
Complexity theory
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Customer satisfaction
2
Customer value
2
Integrated marketing communications (IMC)
2
Internet marketing
2
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Undetermined
21
Free
1
Type of publication
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Article
27
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Festschrift
Aufsatz in Zeitschrift
26
Arbeitspapier
1
Book section
1
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
All
English
Author
All
Gupta, Suraksha
Šerić, Maja
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Phau, Ian
28
Keller, Kevin Lane
25
Bang, Nguyen
24
Guzman, Francisco
22
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Romaniuk, Jenni
18
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
King, Ceridwyn
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Pelsmacker, Patrick de
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Kumar, Vikas
14
Park, C. Whan
14
Paul, Justin
14
Sreejesh, S.
14
Valette-Florence, Pierre
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Das, Gopal
12
Dens, Nathalie
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
MacInnis, Deborah J.
12
Schmitt, Bernd
12
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Published in...
All
Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of hospitality marketing & management
2
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
Thunderbird international business review
2
Building corporate identity, image and reputation in the digital era
1
European journal of marketing : EJM
1
International journal of hospitality management
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
Market : review for marketing theory and practice
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Tourism review
1
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ECONIS (ZBW)
27
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1
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
2
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
3
The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty : the case of Croatia
Šerić, Maja
;
Mikulić, Josip
- In:
Tourism review
78
(
2023
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10014301838
Saved in:
4
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
5
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
6
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
7
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
8
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
9
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
10
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
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