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subject:"Consumer behaviour"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of product & brand management"
~person:"Balasubramanian, Siva Kumar"
~person:"Paswan, Audhesh K."
~subject:"Children"
~subject:"Consumer behavior"
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Consumer behaviour
Children
Consumer behavior
Konsumentenverhalten
9
Brand management
4
Markenführung
4
Brand
3
Markenartikel
3
Beziehungsmarketing
2
Emotion
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Angst
1
Anxiety
1
Attachment theory
1
Attribute framing
1
Bandwagon luxury brand consumption behavior
1
Benzin
1
Benzinpreis
1
Brand evaluation
1
Brand image
1
COVID-19 anxiety
1
Car technology
1
Chain Restaurant
1
Change in consumer behavior
1
Consumer Knowledge
1
Consumer anxiety
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Coronavirus
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Customer satisfaction
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1
Dienstleistungsqualität
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E-commerce
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9
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Balasubramanian, Siva Kumar
Paswan, Audhesh K.
Prentice, Catherine
18
Park, Jungkun
17
Septianto, Felix
17
Dhir, Amandeep
14
Thaichon, Park
14
Jebarajakirthy, Charles
13
Lombart, Cindy
13
Paul, Justin
13
Dwivedi, Yogesh Kumar
11
Guzman, Francisco
11
Klaus, Philipp
11
Pantano, Eleonora
11
Hollebeek, Linda D.
10
Kaur, Puneet
10
Loureiro, Sandra Maria Correia
10
Mortimer, Gary
10
Otterbring, Tobias
10
Rana, Nripendra P.
10
Louis, Didier
9
Sands, Sean
9
Talwar, Shalini
9
Agag, Gomaa
8
Baier, Daniel
8
Gilboa, Shaked
8
Gázquez-Abad, Juan Carlos
8
Khan, Imran
8
Ladhari, Riadh
8
Quach, Sara
8
Souiden, Nizar
8
Borges, Adilson
7
Chebat, Jean-Charles
7
Das, Manish
7
Duan, Yongrui
7
Elms, Jonathan
7
Mehrotra, Ankit
7
Ngo, Liem Viet
7
Northey, Gavin
7
Söderlund, Magnus
7
Trinh, Giang
7
Wästlund, Erik
7
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Journal of retailing and consumer services
The journal of product & brand management
The journal of consumer marketing
3
Food policy : economics planning and politics of food and agriculture
2
Electronic commerce research and applications
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of electronic commerce research : JECR
1
The journal of services marketing
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ECONIS (ZBW)
9
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1
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
2
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
3
Beyond the shadow of a doubt : the effect of consumer knowledge on restaurant evaluation
Naderi, Iman
;
Paswan, Audhesh K.
;
Guzman, Francisco
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 221-229
Persistent link: https://www.econbiz.de/10011930005
Saved in:
4
Brands, love and family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
Saved in:
5
Consumer reaction to price increase : an investigation in gasoline industry
Paswan, Audhesh K.
;
Crawford, John C.
;
Ngamsiriudom, Waros
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 220-229
Persistent link: https://www.econbiz.de/10010393859
Saved in:
6
Online customer service and retail type-product congruence
Suryandari, Retno Tanding
;
Paswan, Audhesh K.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 69-76
Persistent link: https://www.econbiz.de/10010233537
Saved in:
7
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
Saved in:
8
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
9
Delay-discounting rewards from consumer sales promotions
Coker, Kesha K.
;
Pillai, Deepa
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 487-495
Persistent link: https://www.econbiz.de/10008772591
Saved in:
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