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subject:"Theorie"
~person:"Han, Heesup"
~subject:"Markenführung"
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Theorie
Markenführung
Consumer behaviour
115
Konsumentenverhalten
115
Customer satisfaction
54
Kundenzufriedenheit
54
Beziehungsmarketing
40
Relationship marketing
40
Hotel industry
39
Hotellerie
39
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30
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30
Brand management
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Han, Heesup
Huber, Frank
32
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Bauer, Hans H.
28
Anderson, Simon P.
27
Melewar, T. C.
26
Hruschka, Harald
25
Ko, Eunju
24
Sarkar, Abhigyan
23
Swoboda, Bernhard
23
Gierl, Heribert
22
Keller, Kevin Lane
22
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Mullainathan, Sendhil
21
Sheth, Jagdish N.
21
Kerschbamer, Rudolf
20
Guzman, Francisco
19
Herrmann, Andreas
19
Hollebeek, Linda D.
19
Inderst, Roman
19
MacInnis, Deborah J.
19
Postlewaite, Andrew
19
Bagozzi, Richard P.
18
Blundell, Richard W.
18
Dawes, John
18
Grunert, Klaus G.
18
Janssen, Maarten C. W.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Decker, Reinhold
17
Dubé, Jean-Pierre
17
Hildebrandt, Lutz
17
Veloutsou, Cleopatra
17
Belk, Russell W.
16
Dellaert, Benedict G. C.
16
Matsushima, Noriaki
16
Peitz, Martin
16
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Journal of travel and tourism marketing
7
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of retailing and consumer services
2
Tourism and hospitality research : the surrey quarterly review
2
Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
24
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
7
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
8
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
9
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
10
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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