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type:"book"
~subject:"Brand management"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Brand management
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Brand research : [an outcome of the second International Conference on Brand Management]
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Brand management ; Vol. 2
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Enterprise as an instrument of civilization : an anthropological approach to business administration
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Handbook of qualitative research methods in marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing event operations
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Medienbetriebswirtschaftslehre - Marketing
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
Planung in kleinen und mittleren Unternehmen
1
Strong brands, strong relationships
1
The Oxford handbook of critical management studies
1
The evolution of brands : from signals of quality to storehouses of trust
1
The history of marketing science
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
22
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1
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
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2
Contemplating the futures of branding
Breazeale, Michael
;
Fournier, Susan
;
Avery, Jill
; …
- In:
Strong brands, strong relationships
,
(pp. 395-414)
.
2015
Persistent link: https://www.econbiz.de/10011316647
Saved in:
3
The corporate brand : toward an anthropology of branding
Matsunaga, Louella
- In:
Enterprise as an instrument of civilization : an …
,
(pp. 227-243)
.
2015
Persistent link: https://www.econbiz.de/10011386497
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4
Die Erweckung des Verbrauchers : zum Nutzen von Marken im Zeitalter digitaler Medien
Heun, Thomas
- In:
Marke und digitale Medien : der Wandel des …
,
(pp. 33-48)
.
2014
Persistent link: https://www.econbiz.de/10010424337
Saved in:
5
Branding and brand equity models
Erdem, Tulin
;
Swait, Joffre
- In:
The history of marketing science
,
(pp. 237-260)
.
2014
Persistent link: https://www.econbiz.de/10010415812
Saved in:
6
Sport event tourism and the destination brand : towards a general theory
Chalip, Laurence Hilmond
;
Costa, Carla A.
-
2010
Persistent link: https://www.econbiz.de/10003914633
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
Fünf Jahre neuroökonomische Forschung : eine Zwischenbilanz und ein Ausblick
Kenning, Peter
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 31-46)
.
2010
Persistent link: https://www.econbiz.de/10003992345
Saved in:
9
Marketing
Saren, Michael
;
Svensson, Peter
- In:
The Oxford handbook of critical management studies
,
(pp. 371-391)
.
2009
Persistent link: https://www.econbiz.de/10003857098
Saved in:
10
The polytheism of branding : evaluating brands through their worship
Wilson, Jon A. J.
;
Liu, Jonathan
- In:
Brand research : [an outcome of the second …
,
(pp. 207-229)
.
2009
Persistent link: https://www.econbiz.de/10009623333
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