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type_genre:"Sammlung"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Marktforschung"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Consumer Behaviour"
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Marktforschung
Theory
Consumer behaviour
2,260
Konsumentenverhalten
2,260
Brand management
460
Markenführung
460
Brand image
412
Markenimage
412
Beziehungsmarketing
384
Relationship marketing
384
Brand
267
Markenartikel
262
Social Web
226
Social web
226
Internet marketing
206
Online-Marketing
206
Emotion
182
Advertising effects
179
Werbewirkung
179
Online retailing
177
Online-Handel
177
Customer satisfaction
165
Kundenzufriedenheit
165
Luxury goods
146
Luxusgüter
146
Viral marketing
144
Virales Marketing
144
Einzelhandel
127
Retail trade
127
Dienstleistungsqualität
126
Service quality
126
Personality psychology
123
Persönlichkeitspsychologie
123
Advertising
121
Werbung
116
Experiment
100
Perception
87
Wahrnehmung
86
Cognition
84
Kognition
84
Marketing management
78
Marketingmanagement
78
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119
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121
Collection of articles of several authors
5
Sammelwerk
5
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4
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4
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121
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Viswanathan, Madhu
3
Bradlow, Eric T.
2
Dost, Florian
2
Häubl, Gerald
2
Kim, Jungkeun
2
Kipnis, Eva
2
Koller, Monika
2
Laroche, Michel
2
Pham, Michel T.
2
Rosa, Jose Antonio
2
Sharma, Piyush
2
Sinn, Francisca
2
Trinh, Giang
2
Akbar, Payam
1
Albaum, Gerald S.
1
Albuquerque, Paulo
1
Amaldoss, Wilfred
1
Amato, Christie
1
Ansari, Asim
1
Arens, Zachary G.
1
Ariely, Dan
1
Armacost, Robert L.
1
Babakus, Emin
1
Baghestani, Hamid
1
Barnier, Virginie de
1
Bartikowski, Boris
1
Baskin, Ernest
1
Basso, Frédéric
1
Bearden, William O.
1
Bebek, Gaye
1
Bechara, Antoine
1
Bechwati, Nada Nasr
1
Beinat, Euro
1
Best, Susy F.
1
Bettany, Shona
1
Bindra, Sunali
1
Biswas, Abhijit
1
Blanchard, Simon J.
1
Bodapati, Anand
1
Bodkin, Charles D.
1
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Journal of business research : JBR
Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
88
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of retailing and consumer services
62
European journal of operational research : EJOR
57
Economics letters
56
International journal of industrial organization
55
Journal of economic behavior & organization : JEBO
51
The American economic review
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Europäische Hochschulschriften / 5
35
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Journal of economics
32
Operations research
32
Qualitative market research : an international journal
30
Applied economics
29
The Rand journal of economics
29
International journal of production economics
28
Marketing : ZFP ; journal of research and management
28
International journal of production research
26
Journal of marketing management : MM
25
The journal of industrial economics
25
European economic review : EER
24
International journal of market research : JMRS ; the journal of the Market Research Society
24
Journal of the Academy of Marketing Science
24
Manufacturing & service operations management : M & SOM
24
Psychology & marketing
24
The review of economic studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
23
Jahrbuch der Absatz- und Verbrauchsforschung
23
Journal of consumer research : JCR ; an interdisciplinary journal
23
Marketing theory
23
Journal of economic dynamics & control
22
Journal of revenue and pricing management
22
American economic journal : a journal of the American Economic Association
21
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ECONIS (ZBW)
121
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1
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10
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121
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date (oldest first)
1
Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija
;
Koller, Monika
;
Lee, Nick
;
Breiter, Hans
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
Saved in:
2
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
3
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
4
Understanding effect sizes in consumer psychology
Dias, Rodrigo S.
;
Spiller, Stephen
;
Fitzsimons, Gavan J.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10014334011
Saved in:
5
Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
Saved in:
6
Profitability of behavior-based price discrimination
Shrivastav, Sumit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10014457863
Saved in:
7
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
8
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
Saved in:
9
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
10
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
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