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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject_exact:"Product placement"
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Product Placement
21
Product placement
21
Advertising effects
20
Werbewirkung
20
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
10
Markenführung
10
Brand image
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Advertising
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brand placement
6
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Television advertising
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product placement
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Dens, Nathalie
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Matthes, Jörg
3
Naderer, Brigitte
3
Pelsmacker, Patrick de
3
Avramova, Yana R.
2
Hudders, Liselot
2
Russell, Cristel Antonia
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Abdourazakou, Yann
1
Balasubramanian, Siva Kumar
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Boerman, Sophie C.
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Cauberghe, Verolien
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Ha, Kyoungnam
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Hwang, Yoori
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Knoll, Johannes
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Lehu, Jean-Marc
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European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
10
Journal of promotion management : JPM
9
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Journal of advertising
3
Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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SpringerLink / Bücher
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The journal of brand management : an international journal
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The journal of product & brand management
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The marketing review
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Innovatives Markenmanagement
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Product & Brand Management
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Journal of consumer behaviour : an international research review
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Journal of media business studies
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Medienmanagement und E-Business
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AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Beiträge zur Analyse und Entwicklung der Medien
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Business Horizons
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Business horizons
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Digital transformation, strategic resilience, cyber security and risk management
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Electronic commerce research
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European Journal of Marketing
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Gabler Edition Wissenschaft
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Global Knowledge, Memory and Communication
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Handbook on cross-cultural marketing
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Health marketing quarterly
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International Journal of Operations & Production Management
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International Journal of Sports Marketing and Sponsorship
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ECONIS (ZBW)
21
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1
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
2
Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
3
Editorial content in native advertising : how do brand placement and content quality affect native-advertising effectiveness?
Hwang, Yoori
;
Jeong, Se-Hoon
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10012109428
Saved in:
4
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
5
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
6
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
7
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
8
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
9
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
10
Product placement practices in prime-time television programmes in Hong Kong
Chan, Fong Yee
;
Lowe, Ben
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 984-1009
Persistent link: https://www.econbiz.de/10012492623
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