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~isPartOf:"Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of media business studies"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of media economics"
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Fernsehwerbung
47
Television advertising
47
Advertising effects
24
Werbewirkung
24
Fernsehprogramm
10
USA
10
United States
10
Consumer behaviour
9
Konsumentenverhalten
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Television programme
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Advertising
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Theorie
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Theory
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Mediennutzung
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Product Placement
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Product placement
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Reijmersdal, Eva A. van
3
Arrazola Vacas, María
2
Boerman, Sophie C.
2
Cauberghe, Verolien
2
Hevia Payá, José de
2
Hudders, Liselot
2
Kind, Hans Jarle
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Neijens, Peter C.
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Pelsmacker, Patrick de
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Reinares, Pedro
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Andras, Trina Larsen
1
Andronikidis, Andreas I.
1
Artero, Juan P.
1
Beal, Virginia
1
Bel, Germà
1
Boutsouki, Christina
1
Brosius, Hans-Bernd
1
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1
Böringer, Christian
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Etayo, Cristina
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Fahr, Andreas
1
Foros, Øystein
1
Gabszewicz, Jean Jaskold
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1
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
International journal of advertising : the quarterly review of marketing communications
Journal of media business studies
Psychology & marketing
The journal of media economics
Journal of advertising research
75
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of marketing communications
17
Journal of promotion management : JPM
15
Working paper / National Bureau of Economic Research, Inc.
8
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research
4
Marketing letters : a journal of research in marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
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ECONIS (ZBW)
47
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1
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
2
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
3
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
6
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
7
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
8
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
9
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
10
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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