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~isPartOf:"Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research"
~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Article in journal"
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Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
Journal of marketing research : JMR
European journal of operational research : EJOR
10,261
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8,366
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The review of income and wealth : journal of the International Association for Research in Income and Wealth
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International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
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Information systems research : ISR
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Amfiteatru economic : an economic and business research periodical
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Bulletin of economic research
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Transportation science : a journal of the Institute for Operations Research and the Management Sciences
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
2,140
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1
Special issue on theory and practice in marketing
2014
Persistent link: https://www.econbiz.de/10010471046
Saved in:
2
Special issue on neuroscience and marketing
2014
Persistent link: https://www.econbiz.de/10011337796
Saved in:
3
Points of (dis)parity : expectation disconfirmation from common attributes in consumer choice
Evangelidis, Ioannis
;
Van Osselaer, Stijn M. J.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011819620
Saved in:
4
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
5
A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
Saved in:
6
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
7
The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
Otterbring, Tobias
;
Ringler, Christine
;
Sirianni, Nancy J.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 69-79
Persistent link: https://www.econbiz.de/10011819656
Saved in:
8
Retention futility : targeting high-risk customers might be ineffective
Ascarza, Eva
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10011819660
Saved in:
9
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
10
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
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