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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of advertising research"
~subject:"Advertising planning"
~subject:"Emotion"
~subject:"Werbepsychologie"
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Search: subject_exact:"Psychology of advertising"
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Advertising planning
Emotion
Werbepsychologie
Psychology of advertising
41
Werbewirkung
25
Advertising effects
23
Theorie
18
Theory
18
Consumer behaviour
15
Konsumentenverhalten
15
Deutschland
13
Germany
13
Marketing management
8
Marketingmanagement
8
Werbung
8
Advertising
6
USA
6
United States
6
Communication
5
Estimation
5
Kommunikation
5
Schätzung
5
Social values
4
Soziale Werte
4
Brand
3
Event marketing
3
Event-Marketing
3
International marketing
3
Internationales Marketing
3
Markenartikel
3
Sponsoring
3
Sponsorship
3
Target group
3
Zielgruppe
3
1972-1992
2
Attraktion <Psychologie>
2
B-to-B-Marketing
2
Beschaffung
2
Brand management
2
Business-to-business marketing
2
Children
2
Computerized method
2
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22
Article
19
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German
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Baumann, Stefan
2
Bismarck, Wolf-Bertram von
2
Ghazizadeh, Ulrich R.
2
Glogger, Anton
2
Lasogga, Frank
2
Steiger, Andreas
2
Weber, Adelheid
2
Werner, Brigitte
2
Allsop, Dee T.
1
Amarantini, David
1
Antioco, Michael
1
Aschemann-Witzel, Jessica
1
Bakir, Aysen
1
Bao, Yeqing
1
Bassett, Bryce R.
1
Berthon, Pierre R.
1
Blodgett, Jeffrey G.
1
Burton, Jennifer L.
1
Cheung, Wah-leung
1
Choi, Jieun
1
Coyle, James R.
1
Dmoch, Thomas
1
Droulers, Olivier
1
Eleftheriadou, Christina
1
Freeman, Dan
1
Greenlee, Timothy B.
1
Hoskins, James A.
1
Hoyer, Wayne D.
1
Jaekel, Michael
1
Janiszewski, Chris
1
Kim, Hyuksoo
1
Kohli, Chiranjeev
1
Lajante, Mathieu M. P.
1
Le Boedec, Aline
1
Lee, Doo-Hee
1
Lightfoot, Elizabeth
1
Martinez-Fiestas, Myriam
1
McAlister, Leigh
1
McCarthy, Michael S.
1
Montoro-Rios, Francisco
1
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Shaker Verlag
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Berichte aus der Betriebswirtschaft
Europäische Hochschulschriften / 5
Journal of advertising research
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
41
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1
Die geschlechterspezifische Wirkung weiblicher und männlicher sexueller Werbereize : ein Beitrag zur Werbewirkungsforschung
Thomas, Stefan
-
2019
Persistent link: https://www.econbiz.de/10012126037
Saved in:
2
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
3
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
4
How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
Saved in:
5
A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam
;
Viedma del Jesus, Maria Isabel
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
Saved in:
6
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
7
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
8
How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Wood, Orlando
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009548180
Saved in:
9
Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
10
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
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