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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Journal of advertising research"
~subject:"Advertising planning"
~subject:"Emotion"
~subject:"Marketing management"
~subject:"Werbepsychologie"
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Search: subject_exact:"Psychology of advertising"
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Advertising planning
Emotion
Marketing management
Werbepsychologie
Psychology of advertising
26
Advertising effects
21
Werbewirkung
21
Consumer behaviour
8
Konsumentenverhalten
8
Theorie
6
Theory
6
Communication
5
Kommunikation
5
Werbung
5
Advertising
4
Deutschland
4
Germany
4
Marketingmanagement
4
USA
4
United States
4
Estimation
3
Schätzung
3
Target group
3
Zielgruppe
3
Attraktion <Psychologie>
2
Brand management
2
Children
2
Fernsehwerbung
2
France
2
Frankreich
2
Kinder
2
Markenführung
2
Social network
2
Soziales Netzwerk
2
Television advertising
2
Verbraucherverhalten
2
Analysis of variance
1
Arzneimittel
1
Brand
1
Brand image
1
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Undetermined
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Article
19
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7
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20
Aufsatz in Zeitschrift
20
Hochschulschrift
5
Thesis
4
Bibliografie enthalten
1
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1
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1
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1
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English
20
German
6
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Allsop, Dee T.
1
Amarantini, David
1
Antioco, Michael
1
Bakir, Aysen
1
Bao, Yeqing
1
Bassett, Bryce R.
1
Berthon, Pierre R.
1
Blodgett, Jeffrey G.
1
Burton, Jennifer L.
1
Cheung, Wah-leung
1
Choi, Jieun
1
Coyle, James R.
1
Dmoch, Thomas
1
Droulers, Olivier
1
Eleftheriadou, Christina
1
Freeman, Dan
1
Greenlee, Timothy B.
1
Hoskins, James A.
1
Hoyer, Wayne D.
1
Jaekel, Michael
1
Janiszewski, Chris
1
Kim, Hyuksoo
1
Kohli, Chiranjeev
1
Lajante, Mathieu M. P.
1
Le Boedec, Aline
1
Lee, Doo-Hee
1
Lightfoot, Elizabeth
1
Martinez-Fiestas, Myriam
1
McAlister, Leigh
1
McCarthy, Michael S.
1
Montoro-Rios, Francisco
1
Nail, Jim
1
Noel, Hayden
1
Oakenfull, Gillian K.
1
Palupski, Rainer
1
Pehlivan, Ekin
1
Pitt, Leyland F.
1
Plummer, Joseph T.
1
Praxmarer-Carus, Sandra
1
Prendergast, Gerard
1
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Shaker Verlag
1
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Berichte aus der Betriebswirtschaft
Journal of advertising research
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
26
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1
Die geschlechterspezifische Wirkung weiblicher und männlicher sexueller Werbereize : ein Beitrag zur Werbewirkungsforschung
Thomas, Stefan
-
2019
Persistent link: https://www.econbiz.de/10012126037
Saved in:
2
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
3
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
4
How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
Saved in:
5
A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam
;
Viedma del Jesus, Maria Isabel
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
Saved in:
6
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
7
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
8
How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Wood, Orlando
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009548180
Saved in:
9
Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
10
Ad bites : toward a theory of ironic advertising
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 417-426
Persistent link: https://www.econbiz.de/10009269505
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